Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

1. Addressing EU Market Conditions
Nov 13th 2013
Don McCann

2. “How can the European
Commission reduce
fragmentation of EU
app markets and
available platforms to
facilitate easier access
for app developers to a
larger, EU-wide
market?”
Reducing the number of
available platforms is not
necessarily a good idea.

3. “How can the European
Commission reduce
fragmentation of EU
app markets and
available platforms to
facilitate easier access
for app developers to a
larger, EU-wide
market?”
It may be short-sighted
to think in terms of an
EU-wide market only.

4. “How can the European
Commission reduce
fragmentation of EU
app markets and
available platforms to
facilitate easier access
for app developers to a
larger, EU-wide
market?”
Revenue from non-EU
countries benefits the EU
considerably more.

5. “How can the European
Commission reduce
fragmentation of EU
app markets and
available platforms to
facilitate easier access
for app developers to a
larger, EU-wide
market?”




Language
Economic
Infrastructure
Cultural.

6. 1.
Language
2.
3.
Native Country
Countries Sharing Language
English

7. 1.
Economic
2.
3.
Small Grants/Loans
Equipment
Seek Corporate Partners

8. 1.
Infrastructure
2.
3.
4.
Accept Incremental
Improvements
Build on Strengths
Creativity from Adversity
Strategic WiMax Deployment

9. 1.
Cultural
2.
3.
Research Cultural
Differences
Presentation Kit
Business Development Kit

10. 1.
“How can the European
Commission address
EU-wide regulatory
issues that affect the
growth of app
companies?”
2.
3.
4.
Continue downward
pressure on data
transfer costs.
Strategic Deployment
of WiMax
Copyright Vault
Standardized Nondisclosure Agreement.

11. “How can the European Commission improve
access of small app companies to those with the
appropriate app development skills and
education?”

12. EXCLUSIVELY FOR
E.U. APP
DEVELOPERS AND
CORPORATIONS
ONE SOURCE FOR
MANY TOOLS

13. DEVELOPERS PUT
FORWARD APPS OF
INTEREST TO SPECIFIC
COMPANIES
CORPORATIONS
INITIATE VIDEO
CONFERENCING
WITH REGISTERED
DEVELOPERS USING
SKYPE
“It is likely that a maker of
bicycles, lamps, or
toothbrushes has not
conceived of a way in which
their products could be part of
the internet of things, but there
is every chance that an app
developer has. The key is
getting the developer and the
manufacturer together.”

14. •
•
•
•
CORPORATIONS
ISSUE REQUESTS
FOR PROPOSALS.
DEVELOPERS
ACCESS REQUESTS
OF INTEREST
OPEN TO THE
WORLD
NEW DEVELOPERS
BECOME KNOWN

15. APP DEVELOPERS
SEEK INVESTORS INDIEGOGO OR
KICKSTARTER
MODELS
NOT RESTRICTED TO
INVESTORS INSIDE
THE EU
NEW DEVELOPER
VISIBILITY TO
ESTABLISHED APP
COMPANIES

16. ELECTRONIC
COPYRIGHT VAULT
HELPS PROTECT
DEVEOPERS
EXPOSING
INTELLECTUAL
PROPERTY

17. ESTABLISH TRUST
BETWEEN INDIVIDUALS
AND CORPORATIONS
INTELLECTUAL
PROPERTY PROTECTED.

18. •
•
APP JOBS LISTED
FOR ALL
E.U.COUNTRIES
DEVELOPERS POST
RESUMES WHEN
LOOKING FOR
WORK.

19. •
•
•
•
PEOPLE BROUGHT
TOGETHER
ELECTRONICALLY
REDUCE OFFICE
SPACE OVER-HEAD
POSSIBLY HIRE MORE
PEOPLE
REDUCE START-UP
RISK
DEVELOPERS MAY BE
HIRED FOR SINGLE
PROJECT –
FREELANCE WORK

20. •
•
•
•
LEARNING
SPEED-DATE
MARKETING
OPPORTUNITIES
FOR BUSINESS
PARTNERS TO
COME TOGETHER.
MEET NEW
DEVELOPERS

21. •
•
•
PRIZE FOR YEAR’S
MOST SUCCESSFUL
APP
PRIZE FOR FIRST TIME
DEVELOPERS
DISCOVER NEW
TALENT

22. •
•
•
DEVELOPERS CREATE
SHORT DYNAMIC
PRESENTATIONS, HIG
HLIGHTING APP
FEATURES
HOSTED ON
YOUTUBE, VIMEO, AN
D PERHAPS ON THE
EC HUB WEBSITE.
RAISE VISIBILITY OF
NEW DEVELOPERS

23. MARKETING
DISTRIBUTION
SUPPORT
INVESTMENT
TAXES
EMPLOYEE RIGHTS
LIABILITY
ECONOMIC INCENTIVES/GRANTS
RECRUITMENT

24. EDUCATED POPULATION
GOOD INFRASTRUCTURE
COMMON LANGUAGE
RICH DIVERSITY