Designing a logo

1. Thinking of the company’s brand
name and designing its logo
6th Primary School
of Pyrgos

2. • You must think of a memorable
name linked to the products
What should be
the company’s
brand name?
• It would be better not to give a
brand that sounds confined or it is
referred to the name of your area
What should I
avoid?
• You shouldn’t choose a long,
difficult name which is confusing
or a tongue twister
What should I
take into
consideration?

3. Logos are everywhere. A logo is a
visual representation of what your
business stands for.
It is very important to attract
attention and to be easily recognized.

4. There are three kinds of logos:
• The logos which illustrate the brand name in a
special font

5. the logos which illustrate what the
company does or produces

6. and, finally, there are abstract graphic
symbols which are linked to a
company’s brand

7. How many
logos can you
recognize?

8. How can you design a successful logo?

9. Look carefully at the logos of well
known and successful businesses
Focus on your message and make
the logo memorable and distinctive
Be very careful with the shape, the
font, the colours

10. You have to use all your
imagination and
creativity!