3. Intro /definition
A microblog differs from a traditional blog in that
its content is typically much smaller - a short
sentence fragment, a link, an image or embedded
video.
Source: Wikipedia
Popular services
– Twitter – http://twitter.com
– Yammer – http://yammer.com
4. Key functions it supports
Easily point to and share digital materials on the web
Inform key stakeholders on our activities
Monitor what people are saying about projects/topics
Link with people working on the same issues
Supporting a network/community and share knowledge
with members
Getting instant feedback about issues common to your
network/community
Reporting from events and engaging with remote
participants
Promoting promote articles, blog posts, new publications
and content from your website(s)
6. How to use Twitter
Register a free account at http://twitter.com
Set up your profile( location, picture, link to more)
Start following other users and build your network
– Research and follow the most common #tags
(hashtags) in your area
– Introduce new #tags sparingly
Ask questions and share the things you are doing
as well as useful links
– @[twittername] (speak to someone and your
mutual followers)
– D [twittername] (DM = speak directly to one
person)
Re-post valuable links
– RT (retweet)
Lists help make sense of the flood
7. Use a dashboard tool such as
HootSuite to manage your account(s)
9. Hands on exercise
Register a profile
Start to look for other users and follow
them
In HootSuite, add your social networks
and create streams for #tags and other
searches
Discussing ideas, posting news, asking questions, and sharing links and other information with co-workers Connecting to and engaging with like-minded colleagues outside your organizationDiscovering upcoming events, new happenings, interesting sites/links and toolsFor Promotion and communication is essential, for KS alsoIf your job is communication, you have to do it Experiment and see how it works for you – run it for 3 month and see if the time spent is worth it