Digital StatShot (by WeAreSocial) A compendium of global digital statistics Сборник глобальной статистики по диджитал рынку

1. We Are Social http://wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT 001
SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social

2. We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
GLOBAL DIGITAL STATISTICS
2.986
BILLION
1.589
BILLION
2.016
BILLION
3.600
BILLION
7.266
BILLION
OCT
2014
PENETRATION: 50%
NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 22%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53%
NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41%
NB: THIS STAT IS BASED ON NET USERS
ACCESSING VIA FIXED CONNECTIONS
• Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence

3. We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM
OCT
2014
• Sources: latest company press releases, correct as at 13 October 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,320 !
829 !
645 !
600 !
438 !
343 !
300 !
271 !
230 !
220 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO

4. We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS
WHATSAPP
WECHAT
& WEIXIN
600
MILLION
438
MILLION
FACEBOOK
MESSENGER
200
MILLION
LINE
170
MILLION
KAKAOTALK
50
MILLION
OCT
2014
• Sources: latest company statements, correct as at 13 October 2014

5. We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
OCT
2014
• Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14
3.602
BILLION
7.236
BILLION
4.600
BILLION
6.800
BILLION

6. Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

7. wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG