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How to Generate Leads with Mobile Marketing

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How to Generate Leads with Mobile Marketing (by Hubspot)
Как генерировать лиды при помощи мобильного маркетинга

Veröffentlicht in: Mobil, Marketing
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How to Generate Leads with Mobile Marketing

  1. 1. GENERATE LEADS WITH MOBILE MARKETING1 WWW.HUBSPOT.COM A publication of
  2. 2. GENERATE LEADS WITH MOBILE MARKETING2 WWW.HUBSPOT.COM CONTENTS. WHY A MOBILE STRATEGY IS BETTER THAN BUILDING AN APP. 05 GENERATING LEADS THROUGH MOBILE MARKETING. 15 BEST PRACTICES IN ACTION: UNLOCKING MOBILE ROI. 23
  3. 3. GENERATE LEADS WITH MOBILE MARKETING3 WWW.HUBSPOT.COM What do you think about when you hear mobile marketing? Do you think about the pop-up ads that, well, pop up when you are playing Either way, whether you know it or not, you have been immersed in mobile marketing. Mobile marketing is as simple as optimizing your marketing strategies to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. design, lead generation, and mobile ROI. When you have a responsive INTRODUCTION: What is mobile marketing?
  4. 4. GENERATE LEADS WITH MOBILE MARKETING4 WWW.HUBSPOT.COM ABOUT THE AUTHOR: RACHEL SPRUNG @RSPRUNG your marketing.
  5. 5. GENERATE LEADS WITH MOBILE MARKETING5 WWW.HUBSPOT.COM WHY A MOBILE STRATEGY IS MORE THAN BUILDING AN APP. CHAPTER 01
  6. 6. GENERATE LEADS WITH MOBILE MARKETING6 WWW.HUBSPOT.COM Why a Mobile Strategy is More Than Building an App If so, stop it. to , mobile devices mobile optimization easier on your end as the marketer. 15% of internet Source: KPBC
  7. 7. GENERATE LEADS WITH MOBILE MARKETING7 WWW.HUBSPOT.COM New Breed Marketing has a responsive design
  8. 8. GENERATE LEADS WITH MOBILE MARKETING8 WWW.HUBSPOT.COM Benefit #1: Responsive design results in higher conversions Google report, 67% of users are more likely to purchase a product or service from a mobile-friendly site. That ). and zoom in. Then you move the browser to the left and right page and start all over again moving the browser to the left
  9. 9. GENERATE LEADS WITH MOBILE MARKETING9 WWW.HUBSPOT.COM Google, . the way by making your website mobile-friendly. mobile site. The buttons are large and, therefore, out how to get more information or make a
  10. 10. GENERATE LEADS WITH MOBILE MARKETING10 WWW.HUBSPOT.COM means you only have to update one version of your website, and it will Benefit #2: Responsive design is easier to maintain than apps l website on mobile, tablet, and deskptop. .
  11. 11. GENERATE LEADS WITH MOBILE MARKETING11 WWW.HUBSPOT.COM Benefit #3: Responsive design improves SEO First, it is essential to optimize your webpages for keywords you are
  12. 12. GENERATE LEADS WITH MOBILE MARKETING12 WWW.HUBSPOT.COM responsive design. In its Google has also said that it will rank sites optimized for mobile higher your website is found. Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content. -Google “ “
  13. 13. GENERATE LEADS WITH MOBILE MARKETING13 WWW.HUBSPOT.COM Benefit #4: Responsive design calls for better usability One of the best parts of having a website that is optimized for mobile is • their smartphone better. • • •
  14. 14. GENERATE LEADS WITH MOBILE MARKETING14 WWW.HUBSPOT.COM had to zoom in and out, left and right, information. but the responsive design positions take in the same information in an easy-
  15. 15. GENERATE LEADS WITH MOBILE MARKETING15 WWW.HUBSPOT.COM GENERATING LEADS THROUGH MOBILE MARKETING. CHAPTER 02
  16. 16. GENERATE LEADS WITH MOBILE MARKETING16 WWW.HUBSPOT.COM Through Mobile Marketing Try a Simple Text Campaign
  17. 17. GENERATE LEADS WITH MOBILE MARKETING17 WWW.HUBSPOT.COM Tactic 1: Employ Progressive Profiling Forms right information from your leads at the right times.
  18. 18. GENERATE LEADS WITH MOBILE MARKETING18 WWW.HUBSPOT.COM Tactic 2: Create Simple Calls-to-Action words. In both examples, and easy to read. The text is short but to the point.
  19. 19. GENERATE LEADS WITH MOBILE MARKETING19 WWW.HUBSPOT.COM Tactic 3: Provide Discounts & Customer Loyalty and like the Kings page. Now that Kings has text them additional
  20. 20. GENERATE LEADS WITH MOBILE MARKETING20 WWW.HUBSPOT.COM Tactic 4: Optimize Content for a Mobile Screen have a few minutes and are trying to kill time. You may be waiting for the start. short and tweetable. Do not write for the purpose of writing, but write
  21. 21. GENERATE LEADS WITH MOBILE MARKETING21 WWW.HUBSPOT.COM on your Tactic 5: Make Your Phone Number Clickable the number on their website. The option to up making it easier for
  22. 22. GENERATE LEADS WITH MOBILE MARKETING22 WWW.HUBSPOT.COM Tatic 6: Try a Simple Text Campaign Stranger Lead Customer
  23. 23. GENERATE LEADS WITH MOBILE MARKETING23 WWW.HUBSPOT.COM BEST PRACTICES IN ACTION: UNLOCK MOBILE ROI. CHAPTER 03
  24. 24. GENERATE LEADS WITH MOBILE MARKETING24 WWW.HUBSPOT.COM The Real Problem With Mobile simple, straightforward, and easy to measure. and online.
  25. 25. GENERATE LEADS WITH MOBILE MARKETING25 WWW.HUBSPOT.COM 1using the mobile website or a mobile app, users Website on mobile Mobile optimized site on mobile
  26. 26. GENERATE LEADS WITH MOBILE MARKETING26 WWW.HUBSPOT.COM 2 Online - Mobile Apps alternatives to mobile websites. hotel reservations were booked less than a day before their arrival. They took this information made their mobile app easy for booking rooms on the go. mobile optimized
  27. 27. GENERATE LEADS WITH MOBILE MARKETING27 WWW.HUBSPOT.COM
  28. 28. GENERATE LEADS WITH MOBILE MARKETING28 WWW.HUBSPOT.COM 3 providing its phone number on its mobile site your mobile users by providing them with the information that you want them to have and know they are looking for. Guiding them
  29. 29. GENERATE LEADS WITH MOBILE MARKETING29 WWW.HUBSPOT.COM 4 your mobile strategies. 5
  30. 30. GENERATE LEADS WITH MOBILE MARKETING30 WWW.HUBSPOT.COM Assigning Value to Mobile into the store. started on the mobile app. CASE STUDY
  31. 31. GENERATE LEADS WITH MOBILE MARKETING31 WWW.HUBSPOT.COM What this means for your business It is easy to see other businesses adopting mobile strategies, but where strategy. Finally, work with your team to assign values to these new kinds of
  32. 32. GENERATE LEADS WITH MOBILE MARKETING32 WWW.HUBSPOT.COM Your business may be having trouble measuring the value of your this blog post with mobile from the Google blog. CONCLUSION: marketing.
  33. 33. GENERATE LEADS WITH MOBILE MARKETING33 WWW.HUBSPOT.COM Part content system, part personalization engine. HubSpot’s COS DELIVER THE MOST PERSONAL WEB EXPERIENCE POSSIBLE. NO MATTER THE DEVICE. CLICK HERE TO LEARN MORE

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