GENERATE LEADS WITH MOBILE MARKETING1
A publication of
GENERATE LEADS WITH MOBILE MARKETING2
WHY A MOBILE STRATEGY IS
BETTER THAN BUILDING AN APP.
GENERATING LEADS THROUGH
BEST PRACTICES IN ACTION:
UNLOCKING MOBILE ROI.
GENERATE LEADS WITH MOBILE MARKETING3
What do you think about when you hear mobile marketing? Do
you think about the pop-up ads that, well, pop up when you are playing
Either way, whether you know it or not, you have been immersed in
Mobile marketing is as simple as optimizing your marketing strategies
to a Google report, 90% of online users utilize multiple screens
sequentially to accomplish a task over time.
design, lead generation, and mobile ROI. When you have a responsive
What is mobile marketing?
GENERATE LEADS WITH MOBILE MARKETING4
ABOUT THE AUTHOR:
GENERATE LEADS WITH MOBILE MARKETING5
WHY A MOBILE
GENERATE LEADS WITH MOBILE MARKETING6
Why a Mobile Strategy is More Than
Building an App
If so, stop it.
mobile optimization easier on your end as the marketer.
15% of internet
GENERATE LEADS WITH MOBILE MARKETING7
Marketing has a
GENERATE LEADS WITH MOBILE MARKETING8
Beneﬁt #1: Responsive design results in higher conversions
Google report, 67% of users are more likely to
purchase a product or service from a mobile-friendly site. That
and zoom in. Then you move
the browser to the left and right
page and start all over again
moving the browser to the left
GENERATE LEADS WITH MOBILE MARKETING9
the way by making your website mobile-friendly.
mobile site. The buttons
are large and, therefore,
out how to get more
information or make a
GENERATE LEADS WITH MOBILE MARKETING10
means you only have to update one version of your website, and it will
Beneﬁt #2: Responsive design is easier to maintain than apps
website on mobile, tablet, and deskptop. .
GENERATE LEADS WITH MOBILE MARKETING11
Beneﬁt #3: Responsive design improves SEO
First, it is essential to optimize your webpages for keywords you are
GENERATE LEADS WITH MOBILE MARKETING12
responsive design. In its
Google has also said that it will rank sites optimized for mobile higher
your website is found.
Using a single URL for a piece of content makes it easier for your users to
interact with, share, and link to your content, and a single URL for the
content helps Google’s algorithms assign the indexing properties for the
GENERATE LEADS WITH MOBILE MARKETING13
Beneﬁt #4: Responsive design calls for better usability
One of the best parts of having a website that is optimized for mobile is
their smartphone better.
GENERATE LEADS WITH MOBILE MARKETING14
had to zoom in and out, left and right,
but the responsive design positions
take in the same information in an easy-
GENERATE LEADS WITH MOBILE MARKETING15
GENERATE LEADS WITH MOBILE MARKETING16
Through Mobile Marketing
Try a Simple Text Campaign
GENERATE LEADS WITH MOBILE MARKETING17
Tactic 1: Employ Progressive Proﬁling Forms
right information from your leads at the right times.
GENERATE LEADS WITH MOBILE MARKETING18
Tactic 2: Create Simple Calls-to-Action
In both examples,
and easy to read.
The text is short
but to the point.
GENERATE LEADS WITH MOBILE MARKETING19
Tactic 3: Provide Discounts & Customer Loyalty
and like the Kings page.
Now that Kings has
text them additional
GENERATE LEADS WITH MOBILE MARKETING20
Tactic 4: Optimize Content for a Mobile Screen
have a few minutes and are trying to kill time. You may be waiting for the
short and tweetable. Do not write for the purpose of writing, but write
GENERATE LEADS WITH MOBILE MARKETING21
Tactic 5: Make Your Phone Number Clickable
the number on their
website. The option to
up making it easier for
GENERATE LEADS WITH MOBILE MARKETING22
Tatic 6: Try a Simple Text Campaign
Stranger Lead Customer
GENERATE LEADS WITH MOBILE MARKETING23
GENERATE LEADS WITH MOBILE MARKETING24
The Real Problem With Mobile
simple, straightforward, and easy to measure.
GENERATE LEADS WITH MOBILE MARKETING25
1using the mobile website or a mobile app, users
GENERATE LEADS WITH MOBILE MARKETING26
Online - Mobile Apps
alternatives to mobile websites.
hotel reservations were booked less than a day before their arrival. They
took this information made their mobile app easy for booking rooms on
GENERATE LEADS WITH MOBILE MARKETING27
GENERATE LEADS WITH MOBILE MARKETING28
providing its phone number on its mobile site
your mobile users by providing them with
the information that you want them to have
and know they are looking for. Guiding them
GENERATE LEADS WITH MOBILE MARKETING29
your mobile strategies.
GENERATE LEADS WITH MOBILE MARKETING30
Assigning Value to Mobile
into the store.
started on the mobile app.
GENERATE LEADS WITH MOBILE MARKETING31
What this means for your business
It is easy to see other businesses adopting mobile strategies, but where
Finally, work with your team to assign values to these new kinds of
GENERATE LEADS WITH MOBILE MARKETING32
Your business may be having trouble measuring the value of your
this blog post
with mobile from the Google blog.
GENERATE LEADS WITH MOBILE MARKETING33
Part content system, part personalization engine. HubSpot’s COS
DELIVER THE MOST PERSONAL
WEB EXPERIENCE POSSIBLE.
NO MATTER THE DEVICE.
CLICK HERE TO LEARN MORE
Wir haben unsere Datenschutzbestimmungen aktualisiert.
Wir haben unsere Datenschutzbestimmungen aktualisiert, um den neuen globalen Regeln zum Thema Datenschutzbestimmungen gerecht zu werden und dir einen Einblick in die begrenzten Möglichkeiten zu geben, wie wir deine Daten nutzen.
Die Einzelheiten findest du unten. Indem du sie akzeptierst, erklärst du dich mit den aktualisierten Datenschutzbestimmungen einverstanden.