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WHY A MOBILE STRATEGY IS
BETTER THAN BUILDING AN APP.
GENERATING LEADS THROUGH
BEST PRACTICES IN ACTION:
UNLOCKING MOBILE ROI.
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What do you think about when you hear mobile marketing? Do
you think about the pop-up ads that, well, pop up when you are playing
Either way, whether you know it or not, you have been immersed in
Mobile marketing is as simple as optimizing your marketing strategies
to a Google report, 90% of online users utilize multiple screens
sequentially to accomplish a task over time.
design, lead generation, and mobile ROI. When you have a responsive
What is mobile marketing?
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ABOUT THE AUTHOR:
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WHY A MOBILE
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Why a Mobile Strategy is More Than
Building an App
If so, stop it.
mobile optimization easier on your end as the marketer.
15% of internet
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Marketing has a
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Beneﬁt #1: Responsive design results in higher conversions
Google report, 67% of users are more likely to
purchase a product or service from a mobile-friendly site. That
and zoom in. Then you move
the browser to the left and right
page and start all over again
moving the browser to the left
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the way by making your website mobile-friendly.
mobile site. The buttons
are large and, therefore,
out how to get more
information or make a
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means you only have to update one version of your website, and it will
Beneﬁt #2: Responsive design is easier to maintain than apps
website on mobile, tablet, and deskptop. .
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Beneﬁt #3: Responsive design improves SEO
First, it is essential to optimize your webpages for keywords you are
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responsive design. In its
Google has also said that it will rank sites optimized for mobile higher
your website is found.
Using a single URL for a piece of content makes it easier for your users to
interact with, share, and link to your content, and a single URL for the
content helps Google’s algorithms assign the indexing properties for the
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Beneﬁt #4: Responsive design calls for better usability
One of the best parts of having a website that is optimized for mobile is
their smartphone better.
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had to zoom in and out, left and right,
but the responsive design positions
take in the same information in an easy-
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Through Mobile Marketing
Try a Simple Text Campaign
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Tactic 1: Employ Progressive Proﬁling Forms
right information from your leads at the right times.
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Tactic 2: Create Simple Calls-to-Action
In both examples,
and easy to read.
The text is short
but to the point.
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Tactic 3: Provide Discounts & Customer Loyalty
and like the Kings page.
Now that Kings has
text them additional
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Tactic 4: Optimize Content for a Mobile Screen
have a few minutes and are trying to kill time. You may be waiting for the
short and tweetable. Do not write for the purpose of writing, but write
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Tactic 5: Make Your Phone Number Clickable
the number on their
website. The option to
up making it easier for
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Tatic 6: Try a Simple Text Campaign
Stranger Lead Customer
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The Real Problem With Mobile
simple, straightforward, and easy to measure.
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1using the mobile website or a mobile app, users
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Online - Mobile Apps
alternatives to mobile websites.
hotel reservations were booked less than a day before their arrival. They
took this information made their mobile app easy for booking rooms on
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providing its phone number on its mobile site
your mobile users by providing them with
the information that you want them to have
and know they are looking for. Guiding them
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Assigning Value to Mobile
into the store.
started on the mobile app.
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What this means for your business
It is easy to see other businesses adopting mobile strategies, but where
Finally, work with your team to assign values to these new kinds of
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Your business may be having trouble measuring the value of your
this blog post
with mobile from the Google blog.
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Part content system, part personalization engine. HubSpot’s COS
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WEB EXPERIENCE POSSIBLE.
NO MATTER THE DEVICE.
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