Cyprus tourism in figures, presentation by the Cyprus Tourism Organisation by C. Chappas at the event of etourism forum

1. Cyprus Tourism in Figures
Cyprus Tourism in Figures
A review of recent trends
in key tourism indicators
18 February 2009 Constantinos Chappas

2. Cyprus Tourism in Figures
Objective
This presentation attempts to …
…illustrate, in a graphical manner, recent trends in Cyprus
tourism through a series of indicators
…focus on figures and survey results to paint a quantifiable
picture of the current tourism environment in Cyprus
However, it will not …
…try to establish the reasons / factors behind the trends
…offer any views on ways to reverse / improve the trends
as there are better equipped people for doing that!
It rests on each one’s interpretation of these
figures, to draw their own conclusions!
18 February 2009 Constantinos Chappas

3. Cyprus Tourism in Figures
Sources of Data
Cyprus Tourism Organisation
– Tourist Expenditure Survey (1999 – 2001)
– Licensed Accommodation Establishments Data
Statistical Service of Cyprus (Ministry of Finance)
– Passenger Survey – Arrivals
– Passenger Survey – Departures (2002 – 2008)
18 February 2009 Constantinos Chappas

4. Cyprus Tourism in Figures
Total Tourist Arrivals and UK Share
18 February 2009 Constantinos Chappas

5. Cyprus Tourism in Figures
Share (%) of Main Source Markets in Arrivals
18 February 2009 Constantinos Chappas

6. Cyprus Tourism in Figures
Seasonality Analysis – Share (%) of Quarters
18 February 2009 Constantinos Chappas

7. Cyprus Tourism in Figures
Seasonality Indicator
18 February 2009 Constantinos Chappas

8. Cyprus Tourism in Figures
Type of Tour (Package / Individuals)
18 February 2009 Constantinos Chappas

9. Cyprus Tourism in Figures
Tourism Revenue and GDP (% Real Change)
18 February 2009 Constantinos Chappas

10. Cyprus Tourism in Figures
Tourism Revenue – Contribution to GDP
18 February 2009 Constantinos Chappas

11. Cyprus Tourism in Figures
Analyzing tourism revenue (Arrivals and Expenditure)
18 February 2009 Constantinos Chappas

12. Cyprus Tourism in Figures
Expenditure Analysis (Length of Stay and Daily Exp.)
18 February 2009 Constantinos Chappas

13. Cyprus Tourism in Figures
Arrivals in Licensed Accommodation Units
18 February 2009 Constantinos Chappas

14. Cyprus Tourism in Figures
Type of Accommodation Used by Tourists
18 February 2009 Constantinos Chappas

15. Cyprus Tourism in Figures
Domestic and Outbound Tourism
18 February 2009 Constantinos Chappas

16. Cyprus Tourism in Figures
Bed Utilization (Net / Gross Bed Occupancy Rates)
18 February 2009 Constantinos Chappas

17. Cyprus Tourism in Figures
Bed Utilization Analysis
18 February 2009 Constantinos Chappas

18. Cyprus Tourism in Figures
Conclusions
Tourist arrivals have reached a plateau with new markets replacing in
some cases the more traditional markets.
Seasonality problems persist as evidenced by both monthly arrivals and
the accommodation units’ average days in operation.
There is a clear shift from package tourism to individuals.
Increased propensity for shorter trips.
The post-2001 negative trend in real daily tourist expenditure seemed to
have been reversed until 2008.
Proportion of tourists staying with friends and relatives or in own
residences has increased.
Bed utilization has slightly improved mainly due to the reduction in
available capacity.
Both domestic and outbound holiday trips have shown steady increase.
Tourism’s contribution to the GDP is shrinking as a result of negative /
small growth relative to the economy as a whole.
18 February 2009 Constantinos Chappas

19. Cyprus Tourism in Figures
Cyprus Tourism in Figures
A review of recent trends
in key tourism indicators
Thank you for your attention!
18 February 2009 Constantinos Chappas