Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails

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This Etix Live email marketing panel focuses on the power of segmentation, personalization and automation. Participants include: Palmer Houchins - MailChimp Samantha Sawyer - SMG Richmond Zack Wright - Rockhouse Partners Megan Feltes - Etix

Marketing

#EtixBlast
Follow Along!
bit.ly/BlastEmail15

#EtixBlast
Source: MailChimp
Metrics that matter.
Entertainment and Events
Average Open
Rate:
21.48%
Average Click
Rate:
2.42%

#EtixBlast
Source: MailChimp
Metrics that matter.
Effect of segmentation
Open Rate
Increase:
+13.07%
Click Rate
Increase:
+51.92%

#EtixBlast
What makes it work?
Best Practices
Ask your audience.
Use your data.
Send relevant content.
Be curious.

#EtixBlast
Ellie McKinney
Director of Events and
Performance Programs
1
ASK YOUR
AUDIENCE.

#EtixBlast
Give the power to your audience.
Genre
Subscription type
Frequency
Venues
Special interests

#EtixBlast
Ellie McKinney
Director of Events and
Performance Programs
2
USE YOUR DATA.

#EtixBlast
MailChimp segmentation tools.
Member ratings.
Source: MailChimp

#EtixBlast
MailChimp segmentation tools.
Discover Similar Segments.
Source: MailChimp

#EtixBlast
Etix Community Segmentation Tools.
Performance Category and Subcategory.
Performance Category
Performance Subcategory

#EtixBlast
Etix Community Segmentation Tools.
Lifetime Spend.
Lifetime Spend

#EtixBlast
Etix Community Segmentation Tools.
Partner IDs.
Partner ID

#EtixBlast
Etix Community Segmentation Tools.
Zip code.
Zip Code

#EtixBlast
Ellie McKinney
Director of Events and
Performance Programs
3
SEND RELEVANT
CONTENT.

#EtixBlast
Target by past attendance.
Average Open Rate:
23%
Average Click Rate:
.08%

#EtixBlast
Thank your event attendees.
Average Open Rate:
46.88%
Average Click Rate:
13.43%

#EtixBlast
Reach out to inactive subscribers.
Campaign Open Rate:
1.09%
Campaign Click Rate:
0.22%

#EtixBlast
Ellie McKinney
Director of Events and
Performance Programs
4
Be curious.
Questions?

#EtixBlast
Say hello.
hello@rockhousepartners.com | rockhousepartners.com
Questions?
Megan Feltes
Email Marketing Specialist
megan@rockhousepartners.com

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Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails

1. Smaller Sends, Bigger Returns The Art of Targeted Emails Palmer Houchins - MailChimp Samantha Sawyer - SMG Richmond Zack Wright - Rockhouse Partners Megan Feltes - Etix

2. #EtixBlast Follow Along! bit.ly/BlastEmail15

3. #EtixBlast Source: MailChimp Metrics that matter. Entertainment and Events Average Open Rate: 21.48% Average Click Rate: 2.42%

4. #EtixBlast Source: MailChimp Metrics that matter. Effect of segmentation Open Rate Increase: +13.07% Click Rate Increase: +51.92%

5. #EtixBlast What makes it work? Best Practices Ask your audience. Use your data. Send relevant content. Be curious.

6. #EtixBlast Ellie McKinney Director of Events and Performance Programs 1 ASK YOUR AUDIENCE.

7. #EtixBlast Give the power to your audience. Genre Subscription type Frequency Venues Special interests

8. #EtixBlast Ellie McKinney Director of Events and Performance Programs 2 USE YOUR DATA.

9. #EtixBlast MailChimp segmentation tools. Member ratings. Source: MailChimp

10. #EtixBlast MailChimp segmentation tools. Discover Similar Segments. Source: MailChimp

11. #EtixBlast Etix Community Segmentation Tools. Performance Category and Subcategory. Performance Category Performance Subcategory

12. #EtixBlast Etix Community Segmentation Tools. Lifetime Spend. Lifetime Spend

13. #EtixBlast Etix Community Segmentation Tools. Partner IDs. Partner ID

14. #EtixBlast Etix Community Segmentation Tools. Zip code. Zip Code

15. #EtixBlast Ellie McKinney Director of Events and Performance Programs 3 SEND RELEVANT CONTENT.

16. #EtixBlast Target by past attendance. Average Open Rate: 23% Average Click Rate: .08%

17. #EtixBlast Thank your event attendees. Average Open Rate: 46.88% Average Click Rate: 13.43%

18. #EtixBlast Reach out to inactive subscribers. Campaign Open Rate: 1.09% Campaign Click Rate: 0.22%

19. #EtixBlast Ellie McKinney Director of Events and Performance Programs 4 Be curious. Questions?

20. #EtixBlast Say hello. hello@rockhousepartners.com | rockhousepartners.com Questions? Megan Feltes Email Marketing Specialist megan@rockhousepartners.com

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