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8 Ways to Drive ROI with
Email Marketing Automation
Make Your Campaigns Work Harder for You.
Save time and money.
With an easy one-time setup,
automated email campaigns
run seamlessly, helping you
sell more tickets and giving
your ticket buyers the best
possible customer experience.
Automated
emails
have conversion
rates as high as
50%*
*eMarketer
rockhousepartners.com
Welcome emails
typically have
4x
the open rate and
5x
the click rate of
other campaigns*
Welcome new subscribers, share your upcoming calendar and let people
know what they can expect to receive.
2. Say hello.21
*Experian
rockhousepartners.com
People love to see their name in lights. Use automated merge tags to feature
names in your subject line and email content.
2
*Aberdeen Group
Personalized emails
improve click-through
rates by
14%*
...and conversion
rates by
10%*
. Know your audience.
rockhousepartners.com
Create a pre-sale email capture form that sends an alert to customers when
tickets go on sale.
3. Build anticipation.3
Automated Etix
notification emails
yield a
20%
conversion rate
rockhousepartners.com
Beyond payment and event details, offer more options to buy tickets for
upcoming events.
3. Confirm purchases.4
The average revenue
per automated
transactional email is
2-6x
greater than a bulk
campaign*
*Experian
rockhousepartners.com
Cement your relationship with attendees who have just had a great
experience and get them to come back for more!
3. Thank your patrons.5
*Experian
Thank you emails
achieve a
13x
increase in revenue
compared to
promotional
emails*
rockhousepartners.com
Send ultra-targeted email messages to segments that automatically update
when new subscribers are added.
3. Leverage data.6
*Jupiter Research
Relevant emails drive
18x
more revenue than
broadcast emails*
rockhousepartners.com
Harness the power of your biggest fans with a contest that leverages
engagement and automates referrals.
3. Get referrals.7
One client saw their
list grow by
25%
through the use of
automated referral
contest emails
rockhousepartners.com
Urge past purchasers back into action with a series of emails designed to
win them back.
3. Re-engage subscribers.8
Rockhouse win-back
campaigns have
re-engaged an average
12%
of inactive subscribers
for clients
rockhousepartners.com
Intrigued? Let’s talk.
hello@rockhousepartners.com
hello@etix.com
rockhousepartners.com
rockhousepartners.com

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8 Ways to Drive ROI with Email Marketing Automation