2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI

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Etix

Rockhouse Partners and Etix present: "Building & Measuring Effective Sponsorships with an Eye on ROI"

Marketing

Show Me The Numbers
Building & Measuring Effective Sponsorships with an Eye on ROI

2014 IAFE Spring Seminar

Hello!

Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com

Amanda Severs
Account Manager, Rockhouse Partners
amanda@rockhousepartners.com

Our Fair Partners

2014 IAFE Spring Seminar | Page 3

Rockhouse Partners | Etix

The Rundown
• Developing a Plan
• Identifying Opportunities
• Getting Partners to Act
• Delivering Metrics that Matter
• Key Takeaways

2014 IAFE Spring Seminar | Page 5

Rockhouse Partners | Etix

We Love Questions

2014 IAFE Spring Seminar | Page 6

Rockhouse Partners | Etix

The Plan
Cost-Effective Strategy

Increased Exposure & Reach

New Audiences & Prospects

More Ticket Sales & Buzz
2014 IAFE Spring Seminar | Page 10

Rockhouse Partners | Etix

Your Opportunity
Cost-Effective Strategy: Website

2014 IAFE Spring Seminar | Page 11

Rockhouse Partners | Etix

Your Opportunity
Cost-Effective Strategy: Email

2014 IAFE Spring Seminar | Page 12

Rockhouse Partners | Etix

A True Partnership
Increased Exposure & Reach

2014 IAFE Spring Seminar | Page 13

Rockhouse Partners | Etix

A True Partnership
Increased Exposure & Reach

2014 IAFE Spring Seminar | Page 14

Rockhouse Partners | Etix

Sharing Audience
New Audiences & Prospects

2014 IAFE Spring Seminar | Page 16

Rockhouse Partners | Etix

Sharing Audience
New Audiences & Prospects

2014 IAFE Spring Seminar | Page 17

Rockhouse Partners | Etix

Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 18

Rockhouse Partners | Etix

Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 19

Rockhouse Partners | Etix

Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 20

Rockhouse Partners | Etix

Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 21

Rockhouse Partners | Etix

Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 22

Rockhouse Partners | Etix

Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 23

Rockhouse Partners | Etix

Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 24

Rockhouse Partners | Etix

When the Music Stops
Focus on Afterglow

2014 IAFE Spring Seminar | Page 25

Rockhouse Partners | Etix

When the Music Stops

2014 IAFE Spring Seminar | Page 26

Rockhouse Partners | Etix

Metrics that Matter

2014 IAFE Spring Seminar | Page 27

Rockhouse Partners | Etix

The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 28

Rockhouse Partners | Etix

The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 29

Rockhouse Partners | Etix

The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 30

Rockhouse Partners | Etix

The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 31

Rockhouse Partners | Etix

Key Takeaways
Widen the Net
Make It Easy

Return the Favor
Show Results
2014 IAFE Spring Seminar | Page 32

Rockhouse Partners | Etix

2014 IAFE Spring Seminar | Page 33

Rockhouse Partners | Etix

Thanks!

Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com

Amanda Severs
Account Manager, Rockhouse Partners
amanda@rockhousepartners.com

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2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI

1. Show Me The Numbers Building & Measuring Effective Sponsorships with an Eye on ROI 2014 IAFE Spring Seminar

2. Hello! Joe Kustelski CEO, Etix & Co-founder, Rockhouse Partners joe@etix.com Amanda Severs Account Manager, Rockhouse Partners amanda@rockhousepartners.com

3. Our Fair Partners 2014 IAFE Spring Seminar | Page 3 Rockhouse Partners | Etix

4. Our Framework Brand  Sell Tickets  Build Audience  Increase Brand Awareness & Sponsorship Value Fair 2014 IAFE Spring Seminar | Page 4 Ticketing Programs Fan Rockhouse Partners | Etix

5. The Rundown • Developing a Plan • Identifying Opportunities • Getting Partners to Act • Delivering Metrics that Matter • Key Takeaways 2014 IAFE Spring Seminar | Page 5 Rockhouse Partners | Etix

6. We Love Questions 2014 IAFE Spring Seminar | Page 6 Rockhouse Partners | Etix

7. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 7 Rockhouse Partners | Etix

8. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 8 Rockhouse Partners | Etix

9. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 9 Rockhouse Partners | Etix

10. The Plan Cost-Effective Strategy Increased Exposure & Reach New Audiences & Prospects More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 10 Rockhouse Partners | Etix

11. Your Opportunity Cost-Effective Strategy: Website 2014 IAFE Spring Seminar | Page 11 Rockhouse Partners | Etix

12. Your Opportunity Cost-Effective Strategy: Email 2014 IAFE Spring Seminar | Page 12 Rockhouse Partners | Etix

13. A True Partnership Increased Exposure & Reach 2014 IAFE Spring Seminar | Page 13 Rockhouse Partners | Etix

14. A True Partnership Increased Exposure & Reach 2014 IAFE Spring Seminar | Page 14 Rockhouse Partners | Etix

15. Sharing Audience Complement & Amplify Where you need brand awareness 2014 IAFE Spring Seminar | Page 15 Where you can deliver value Rockhouse Partners | Etix

16. Sharing Audience New Audiences & Prospects 2014 IAFE Spring Seminar | Page 16 Rockhouse Partners | Etix

17. Sharing Audience New Audiences & Prospects 2014 IAFE Spring Seminar | Page 17 Rockhouse Partners | Etix

18. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 18 Rockhouse Partners | Etix

19. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 19 Rockhouse Partners | Etix

20. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 20 Rockhouse Partners | Etix

21. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 21 Rockhouse Partners | Etix

22. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 22 Rockhouse Partners | Etix

23. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 23 Rockhouse Partners | Etix

24. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 24 Rockhouse Partners | Etix

25. When the Music Stops Focus on Afterglow 2014 IAFE Spring Seminar | Page 25 Rockhouse Partners | Etix

26. When the Music Stops 2014 IAFE Spring Seminar | Page 26 Rockhouse Partners | Etix

27. Metrics that Matter 2014 IAFE Spring Seminar | Page 27 Rockhouse Partners | Etix

28. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 28 Rockhouse Partners | Etix

29. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 29 Rockhouse Partners | Etix

30. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 30 Rockhouse Partners | Etix

31. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 31 Rockhouse Partners | Etix

32. Key Takeaways Widen the Net Make It Easy Return the Favor Show Results 2014 IAFE Spring Seminar | Page 32 Rockhouse Partners | Etix

33. 2014 IAFE Spring Seminar | Page 33 Rockhouse Partners | Etix

34. Questions?

35. Thanks! Joe Kustelski CEO, Etix & Co-founder, Rockhouse Partners joe@etix.com Amanda Severs Account Manager, Rockhouse Partners amanda@rockhousepartners.com

2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI

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2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI