1. African-America
NEW PRIDE & SOCIAL
AWARENESS

2. African-American identity is being redefined

6. we have increasing influence
African American
population growth
African-
American
– 1990 to 2007
Population
26.8% U.S.
Population
20.9%

8. we represent a significant market
2012
$1 trillion
$1,000,000,
2007
000,000+
by 2012
$845.5
billion

10. we are earning more
growth in incomes over
$50,000 – 2003 to 2007
African-
American
population
+13% U.S.
Population
+8%

12. we have an urban mindset
40% of African-
Americans live in 10
New York City
American cities
Dallas
Miami
Philadelphia
Houston Atlanta
Los Angeles Detroit Washington DC Chicago

13. we are diverse
emerging lifestyles

14. Young blood rIsIng

15. Piece of the rock

16. Old School Steady

17. Homeland Arrival

18. we are loyal to brands

19. we like instant gratification

20. we respond to word-of-mouth communication

21. we require respect before we buy

22. ethniciti
www.ethniciti.com
614-260-4166
ethniciti@aol.com