Delivered at Web2 for Development, FAO, Rome, September 27, 2007

1. Web 2.0:
Simple Tools & Smart People
Ethan Zuckerman
September 27, 2007

2. mosaic by stabillo boss

3. mosaic by

4. participatory web API
mashup
remix web services
bookmarking tagging photosharing
citizen journalism blogging
podcasting civic media
ideocasting web 2.0
social networking
vlogging
community media
folksonomy social media
wiki XML
semantic web
RSS read/write media

6. Email - 1965. Internet Email - 1971. Mailing lists - 1975.

7. 1978 - BBSs
Bulletin Board Systems
Ward Christensen - CBBS

8. 1979 - Usenet. (And the invention of the emoticon -)

9. 1979 - MUDs - Multi-User Dungeons

10. MMORPGs - World of Warcraft

11. 1982 - Minitel - Chess = Chat

12. CERN web page in 1990

13. 1995 - Geocities and Tripod: Personal Homepages

14. 1997 - weblogs

15. 1995: Ward Cunningham’s wiki

16. Wikipedia - 2001

17. it’s not about the tools.
mosaic by stabillo boss

18. it’s about the people.

22. map by telegeography.com

23. photo by laffy4k

24. photo by Esthr
-100 million handsets in sub-Saharan Africa
- 300 million handset in China
- 2.2 billion worldwide, rising to 3.3 billion in 2010
- 97% of Tanzanians say they can access a phone

25. Interactive Radio for Justice
featuring DRC deputy minister for defense,
head of military operations for MONUC

27. phones collect.
web disseminates.

28. activists are lead users

32. Web 1.0
photo by Marvin (PA)
Web 2.0

34. our dark secret
photo by Sbrimbillina

35. screencap by janet.powell

38. technorati.com

40. alexa.com

42. when 100 million people
speak, you need a filter.

44. buzzmonitor - developmentblogs.org

46. selection, translation,
context

47. it’s not about the tools
it’s about who they connect
sometimes you have to ignore the geeks
(me included)
ethanzuckerman.com/blog
ethan@globalvoicesonline.org