2. Podcasting
IST 400 | New Media & Social Technologies
iSchool
Syracuse University
Eric Hansen | ethansen+ist@gmail.com
3. Before we begin
This session is focuses primarily on audio
podcasts, not video
Most of the session applies to both
Definition of podcast is ambiguous
Media consumption is key
7. Technically Speaking
A Podcast is:
an audio file (“MP3”), or
a movie file (“MP4”),
and distributed/ syndicated online (via RSS)
to computers and usually synched to an
iPod or similar device (Zune, Rio, etc.)
12. Radio v. Podcast
Editors Formats FCC Lic. Sponsors
Maybe, if
Nope Kinda LOL!
popular
For You
Yup Totally
sure bet!
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18. The Daily Source Code
• One of the first podcasts
• New episode every weekday (until recently)
• About 45–60 minutes
• Active community of listeners/ contributors
45. Remember
Many podcasts...
have interviews or roundtables
usually represent a single person
are a labor of love
are a creative outlet, not just a soapbox
fill niches
46. Remember
Contribute to the dialogue, or
Help facilitate dialogue
Add value to the community, or
Add value to the podcast
47. Tips: Transparency
Be completely open/honest
Disclose organizational affiliations
Keep it short and to the point
Don’t ask for placement, it’s rude
Some podcasts will not accept PR
48. Tips: Personalize
Avoid “e-mail merges” to podcasters
Get to know their program prior
Participate by leaving audio comments
Address by the podcaster’s name
Keep in mind their audience
49. Tips: Networking
Listen to podcaster’s favorite podcasts
Learn about those podcasters
Podcasters are likely on social networks
Don’t always start with top shows
50. Never:
send an attachment, esp. Word docs
send anything “off-the-record”
ignore/fear criticism or feedback
act incredulous if they ignore you
rely on your press release