Why Data Science Projects Fail?
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As a manager, what do you need to know in order for the data-science project you are leading to be successful? This presentation looks into a data-science project lifecycle, points out common failures and gives some hints on how to avoid common pitfalls. Examples included. The target audience is managerial - half technical.
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Why Data Science Projects Fail?
- 1. WHY SO MANY DATA SCIENCE PROJECTS FAIL? Ethan Ram / Aug. 2018 1
- 2. • Between 70% to 80% of corporate business intelligence projects fail (Gartner) • 55% of big data projects are never finished (Inforchimps) • Only 13% of organizations achieve full-scale production for their in-house big-data implementations (Qubole) • And the results… DATA SCIENCE PROJECTS FAIL… 9/3/2018 Why So Many Data Science Projects Fail 2
- 3. Top of the list of developers who said they are looking for a new job*: • ML specialists - 14.3% • Data scientists - 13.2% 9/3/2018 Why So Many Data Science Projects Fail 3 “I HATE THIS JOB!” * 2018 Stack Overflow survey based on 64,000 developers’ answers
- 4. Business objective and plan Build dataset Model data and validate Implement application Deploy Monitor, measure & optimize We’ll look at some common failures in each step and suggest better approaches. DATA SCIENCE APPLICATION LIFECYCLE 9/3/2018 Why So Many Data Science Projects Fail 4
- 5. •First day success •No false-positives •100% accuracy •No business value expected •Expecting that the ML itself would be the product •Not defining the deliverable 9/3/2018 Why So Many Data Science Projects Fail 5 BUSINESS OBJECTIVE FAILURES
- 6. • Google “fixed” its “racist” algorithm by removing gorillas from its image- labeling tech CAN YOU AFFORD A FALSE POSITIVE?
- 7. •Very few business’ core product is AI/ML/Data based •Most use those tools to improve their bottom lines with existing products BE REALISTIC! 9/3/2018 Why So Many Data Science Projects Fail 7
- 8. 1. Descriptive analysis (offline report) 2. Dashboard (real-time system) 3. Automated decision making system (“self driving” system) 4. Dataset with specific qualities (to be used by another ML) Define: leverage, friction to impact and cleanness 5. Methodology (dataset >> model) 6. Framework (API/SDK to build methodologies) 7. Proof-of-concept (proof a viable methodology) TYPES OF DELIVERABLES 9/3/2018 Why So Many Data Science Projects Fail 8
- 9. •Missing diversity in the team •In many projects 80% of work is working on the dataset! •It’s a *research* project! •Short time to delivery PLANNING FAILURES Drue Conaway: Data Science Diagram 9/3/2018 Why So Many Data Science Projects Fail 9 Engineering
- 10. YOLO V3 NETWORK ARCHITECTURE
- 11. •Too little data to build on •Dataset is dirty •Missing data from the field DATA INVENTORY FAILURES 9/3/2018 Why So Many Data Science Projects Fail 11
- 12. 9/3/2018 Why So Many Data Science Projects Fail 12 DIRTY DATASET: NEGATIVE INFLUENCE Data-set includes negative influence examples Resulting Classification (with confidence)
- 13. 9/3/2018 Why So Many Data Science Projects Fail 13 DATA MODELING FAILURESYou need to be able to understand the result! •Jumping to conclusions on what the data is •Assuming it works based on a small sample •Feedback-loop in results •Missing cross validation •Choosing algorithms that are too heavy for the application
- 14. Supervised learning Classification Linear classifiers / Fisher's discriminant Support vector machines / Least squares Quadratic classifiers Kernel estimation K-nearest neighbor Regression Linear Regression Logistic Regression CART Naïve Bayes Ensemble Bagging with Random Forests Boosting with XGBoost Unsupervised learning Association Apriori K-means Clustering Mean-Shift Density-Based Spatial EM-GMM Agglomerative Hierarchical Dimensionality Reduction Feature Selection Variance Thresholds Correlation Thresholds Genetic Algorithms (GA) Stepwise Search Feature extraction PCA Linear Discriminant Analysis (LDA) Autoencoders Reinforcement learning Exploration a.Criterion of optimality a.Brute force a.Value function a.Direct policy search 9/3/2018 Why So Many Data Science Projects Fail 14 Application Class Algorithms ML ALGORITHMS [PARTIAL] MAP Boosting Decision trees Random forests Neural networks Learning vector quantization
- 15. •Requesting the Data Scientists team to build the application… •Not testing to scale •Switching from monitoring to automatic action-taking too fast •Missing safeguards on output •Not preparing for attack! APPLICATION FAILURES 9/3/2018 Why So Many Data Science Projects Fail 15
- 16. 9/3/2018 Why So Many Data Science Projects Fail 16 DIRECT ATTACK EXAMPLE
- 17. 9/3/2018 Why So Many Data Science Projects Fail 17 SYNTHESIZED ADVERSARIAL EXAMPLE
- 18. “WE HAVEN’T SEEN ANYTHING LIKE THIS BEFORE…” 9/3/2018 Why So Many Data Science Projects Fail 18
- 19. •Assuming it just works… • Not having a long enough beta • Missing feedback from real users •Missing KPIs • Measure business success • Find false-positives •Missing A-B testing built-in MONITOR > MEASURE > OPTIMIZE FAILURES 9/3/2018 Why So Many Data Science Projects Fail 19
- 20. "Right now, a lot of our AI systems make decisions in ways that people don't really understand… And I don't think that… we want to end up with systems that people don't understand how they're making decisions.“ • ZUCKERBERG at Senate hearing 10-Apr-18 9/3/2018 Why So Many Data Science Projects Fail 20
- 21. Business objective and plan Build dataset Model data and validate Implement application Deploy Monitor, measure & optimize DATA SCIENCE APPLICATION LIFECYCLE •Q&A 9/3/2018 Why So Many Data Science Projects Fail 21
Hinweis der Redaktion
- Expect magic to happen! YOLO (You Only Look Once) is a lightweight real-time object detection – can detect objects on a video-stream. It took 5 years to get to this version.. Dan Ariely: Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...
- Precision accuracy False positive vs false negative… Think of automatic cancer prediction – Can reduce false negatives of a human proffesional. - - like a radiologist
- Outputs of data science: Descriptive analysis (a report): clear answer to a clear question like what should be the platform to release the new product: Android or iOS. This is usually on offline system. Dashboard: helps a human decide and take action continuously, or again and again. This is usually an online/real-time system. Automated decision making: based on the dashboard, take automatic action. (“self driving” system) Data-set: data that is then used by another algorithm. For example, a cleaned-up list of addresses that were given by users on a form. A data-set used for training and benchmarking object extraction from images: COCO dataset or IMAGE-NET dataset. If your dataset is no good you will never get a good results. Qualities of a dataset: Leverage: the potential of the dataset - - what it can be used for Friction to impact: what is the additional work needed on the dataset to get a significant Cleanness: percentage of errors in the dataset that may sabotage the learning process. A methodology: the system/algorithm that is used to take a dataset and create a model that can then be used to answer a question. For example, how to estimate national poll results based on a sample questioner of 500 ppl >> a "Bias correction" system A Recommendation system Framework: an API or SDK that is used to build (code) methodologies. For example, Google's AI framework, TensorFlow. The framework should assist in lowering the Friction to impact. Proof-of-concept: it does not give the business impact but it gives the notion that the methodology is viable. Used for "fail-fast" or as a first milestone in a larger project.
- Computer science >> computer engineering Math & stats - - many times done by physicians Need ppl that can do the data tagging It’s a research project! Data Science is more than machine learning The importance of diversity in a data-scientists team: based on the diagram it is clear that it's very hard to find ppl that are able to answer all the above, especially for a team that is meant to answer questions from a diverse set of domains. Some like offline-analysis Some like real-time systems Some are about processes some are about tools Some are very good in one domain but has zero knowledge about anything else… Etc.. A good data scientist better have at least excellent proficiency in one side _and_ at least some understanding in the other 2 sides.
- Example of how complicated an ML project can be… YOLO (You Only Look Once) is a lightweight real-time object detection – can detect objects on a video-stream. It took 5 years to get to this version..
- Google Translate’s Maori dataset is too small, leading to some funny mistakes. Better not train your model on these cat pictures… A satiations would know this… but a computer system engineer would not. Internal politics – would the engineer get access to the transactions database???
- Feedback-loop in results => need to understand causality. e.g. testing a 'like' btn size. clicking 'like' on a big-btn brings the item to top of list for everyone so it affects control-group clicks. Must make sure the observational inference matches causality. You need to be able to understand the result.
- … Boosting Consider changing to Yoav’s chart - - give examples
- Building an application with a good UX is outside the scope of a Data Scientist team Tay is an AI-based chat bot created by Microsoft and “unleashed” on Tweeter in 2016. It soon absorbed what people talking with her as the truth..
- URME Personal Surveillance Identity Prosthetic – by http://www.urmesurveillance.com/ Kerckhoffs-Shannon principle: “one ought to design systems under the assumption that the enemy will immediately gain full familiarity with them”. Don’t rely on the privacy of the model because one day or another, it will be leaked. You should not base your code entirely on open-source algorithms. You should not base your model on open data-sets
- Generative Adversarial Networks (GAN) – is sometimes used to fool the original network. In the example: projected gradient decent Synthesizing adversarial examples for neural networks is surprisingly easy: small, carefully-crafted perturbations to inputs can cause neural networks to misclassify inputs in arbitrarily chosen ways. Given that adversarial examples transfer to the physical world and can be made extremely robust, this is a real security concern.
- In the GIF: Tesla Model S adaptive cruise control 1 second before crashes into a parked Van on the roadside - - May 2016
- KPI: Key Performance Indicator
- Generative Adversarial Networks (GAN) – is sometimes used to fool the original network >> it can be used to understand how the neural network works.
- Original map (interactive): http://scikit-learn.org/stable/tutorial/machine_learning_map/
- Types of data - 2 axis: Is it a qualitive (e.g. questionnaire) or a quantitative (sales transaction logs) Our data (e.g. logs) or 3rd pty data (e.g. Wikipedia dataset)