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SHEPARD FAIREY RESPONSIBLE DELINQUENT
A BRIEF HISTORY OF APPROPRIATION


“Appropriation” refers to the
artistic practice of creating a
new work of art by using a real
object or even an existing work
of art. The practice can be
tracked back to the Cubist
collages and constructions of
Picasso and Georges Braque
made from 1912 on, in which
real objects such as newspapers
were included in the work to
represent themselves.


                                                       PORTLAND

TATE GLOSSARY: Appropriation                     1912, Composition with Fruit, Guitar and Glass, Pablo Picasso
FOUNTAIN   1917, Marcel Duchamp
FLAG   1958, Jasper Johns
MARILYN MONROE   1962, Andy Warhol, Photograph by Gene Korman
I LOVENEW YORK   2010, Banksy
“IN THE SUMMER OF 1989…


I was teaching a friend how to
make stencils, and I looked for
a picture to use in the newspa-
per, and there just happened
to be an ad for wrestling with
Andre The Giant. I told him
that he should make a stencil
of it. He said ‘Nah, I’m not
making a stencil of that, that’s
stupid!” But I thought it was
funny so I made the stencil and
I made a few stickers…”




FORMAT MAGAZINE, January 2008 (1)                             ©1989 Titan Sports, Inc.
In 1994, Titan Sports, Inc,
(which would become World
Wrestling Entertainment)
threatened to sue Fairey for
using the trademarked name
“André the Giant.” Fairey
stopped using the name, but
created this iconic image using
the stecil style from his street
art. He also added the deliber-
ately antiauthoritarian order,
“OBEY.” This would become
Fairey’s brand.




INTERNATIONAL TATTOO MAGAZINE, March 1999 (3)   ©1994 Shepard Fairey
INSPIRATION & APPROPRIATION


“The things I see around me
are the base of my work, and
as I get bored of one thing, my
scope changes. I’m a very
visual person. I’ll see all this
communist propaganda with
its message and the power
behind it. I’ll force myself to
find out motivation and the
inspiration for the art. I read
about it, also, because I don’t
want to seem like a dumb ass
not knowing what I’m borrowing
from or inspired by.”


INTERNATIONAL TATTOO MAGAZINE, March 1999 (3)                  2006, Street Art by Shepard Fairey
HAND TORN COLLAGE OF SCREENPRINTS ON PAPER, UNIQUE   ©1999 Shepard Fairey
MAO COLLAGE   ©2003 Shepard Fairey
ANKARA BLACK   ©1999 Shepard Fairey
RISE ABOVE COP   ©2006 Shepard Fairey
GIANT VS GIANT   ©2007 Shepard Fairey
PRESIDENTIAL SEAL   ©2007 Shepard Fairey
M16 VS AK47   ©2006 Shepard Fairey
MR. SPRAY   ©2004 Shepard Fairey
MUSLIM WOMAN   ©2005 Shepard Fairey
COPYRIGHT INFRINGEMENT VS FAIR USE
In 2007, Shephard Fairey was
approached by publisist Yosi
Sergant about creating a piece
for the presidential campaign
of Barack Obama. Fairey found
a photograph of the candidate
using Google Image Search
and created the original poster
design in a single day. It was
eventually revealed that the
photo was taken by freelance
photographer Mannie Garcia
for The Associated Press.




HUFFINGTON POST, October 2008 (12)   ©2008 Shepard Fairey
In 2009, the Associated Press
announced that it determined
“that the photograph used in
the poster is an AP photo and
that its use required permis-
sion” and filed a lawsuit.
Shephard’s attourney re-
sponded by saying that “fair use
protects Shepard's right” to
create this kind of image, and
counter-sued for protection. In
January 2011, the AP and
Shepard Fairey settled out of
court.




BBC NEWS, February 2009 (16)
NEW YORK TIMES, February 2009 (17)   ©2008 Mannie Garcia/Associated Press
©2010 Martha Cooper

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Shepard Fairey: Responsible Delinquent

  • 2. A BRIEF HISTORY OF APPROPRIATION “Appropriation” refers to the artistic practice of creating a new work of art by using a real object or even an existing work of art. The practice can be tracked back to the Cubist collages and constructions of Picasso and Georges Braque made from 1912 on, in which real objects such as newspapers were included in the work to represent themselves. PORTLAND TATE GLOSSARY: Appropriation 1912, Composition with Fruit, Guitar and Glass, Pablo Picasso
  • 3. FOUNTAIN 1917, Marcel Duchamp
  • 4. FLAG 1958, Jasper Johns
  • 5. MARILYN MONROE 1962, Andy Warhol, Photograph by Gene Korman
  • 6. I LOVENEW YORK 2010, Banksy
  • 7. “IN THE SUMMER OF 1989… I was teaching a friend how to make stencils, and I looked for a picture to use in the newspa- per, and there just happened to be an ad for wrestling with Andre The Giant. I told him that he should make a stencil of it. He said ‘Nah, I’m not making a stencil of that, that’s stupid!” But I thought it was funny so I made the stencil and I made a few stickers…” FORMAT MAGAZINE, January 2008 (1) ©1989 Titan Sports, Inc.
  • 8.
  • 9. In 1994, Titan Sports, Inc, (which would become World Wrestling Entertainment) threatened to sue Fairey for using the trademarked name “André the Giant.” Fairey stopped using the name, but created this iconic image using the stecil style from his street art. He also added the deliber- ately antiauthoritarian order, “OBEY.” This would become Fairey’s brand. INTERNATIONAL TATTOO MAGAZINE, March 1999 (3) ©1994 Shepard Fairey
  • 10. INSPIRATION & APPROPRIATION “The things I see around me are the base of my work, and as I get bored of one thing, my scope changes. I’m a very visual person. I’ll see all this communist propaganda with its message and the power behind it. I’ll force myself to find out motivation and the inspiration for the art. I read about it, also, because I don’t want to seem like a dumb ass not knowing what I’m borrowing from or inspired by.” INTERNATIONAL TATTOO MAGAZINE, March 1999 (3) 2006, Street Art by Shepard Fairey
  • 11. HAND TORN COLLAGE OF SCREENPRINTS ON PAPER, UNIQUE ©1999 Shepard Fairey
  • 12. MAO COLLAGE ©2003 Shepard Fairey
  • 13. ANKARA BLACK ©1999 Shepard Fairey
  • 14. RISE ABOVE COP ©2006 Shepard Fairey
  • 15. GIANT VS GIANT ©2007 Shepard Fairey
  • 16. PRESIDENTIAL SEAL ©2007 Shepard Fairey
  • 17. M16 VS AK47 ©2006 Shepard Fairey
  • 18. MR. SPRAY ©2004 Shepard Fairey
  • 19. MUSLIM WOMAN ©2005 Shepard Fairey
  • 21. In 2007, Shephard Fairey was approached by publisist Yosi Sergant about creating a piece for the presidential campaign of Barack Obama. Fairey found a photograph of the candidate using Google Image Search and created the original poster design in a single day. It was eventually revealed that the photo was taken by freelance photographer Mannie Garcia for The Associated Press. HUFFINGTON POST, October 2008 (12) ©2008 Shepard Fairey
  • 22.
  • 23. In 2009, the Associated Press announced that it determined “that the photograph used in the poster is an AP photo and that its use required permis- sion” and filed a lawsuit. Shephard’s attourney re- sponded by saying that “fair use protects Shepard's right” to create this kind of image, and counter-sued for protection. In January 2011, the AP and Shepard Fairey settled out of court. BBC NEWS, February 2009 (16) NEW YORK TIMES, February 2009 (17) ©2008 Mannie Garcia/Associated Press