Exploring the Sharing Economy and its Implications
•Als PPTX, PDF herunterladen•
3 gefällt mir•1,390 views
Presentation for Stockholm Business Alliance Event in November 2016 http://www.stockholmbusinessalliance.se/
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (14)
Ähnlich wie Exploring the Sharing Economy and its Implications
Ähnlich wie Exploring the Sharing Economy and its Implications (20)
Mehr von Robin Teigland
Mehr von Robin Teigland (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Exploring the Sharing Economy and its Implications
- 2. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates, The Road Ahead, 1996
- 3. Thx to R. Wieselfors, Ericsson for photos
- 4. Thx to R. Wieselfors, Ericsson for photos
- 5. 2015
- 6. People • “Net generation” • 24x7 “mobile” workforce • Knowledge via MOOCs • Sharing not owning • Sustainability • Gigs and not jobs Technology • Broadband • Smart phones • Cloud • Internet of Things • Big Data • Cognitive computing • 3D printing • Robotics/AI • VR/AR/ Holography Open Source IP • Software • Hardware • Physibles Convergence of….. Finance • Microlending/microfinance • Crowdfunding/equity/P2P • Cryptocurrencies • Blockchains • Mobile money/payments • M2M payments
- 8. Exploitation Improving existing value creation activities Exploration Developing new value creation activities Adapted from March 1991
- 9. • Launched June 2010 • 519 cities in >68 countries • Limited physical assets • 7000 employees • USD 62.5 bln valuation (BMW, 1916, 116,000 empl, USD 53 bln) “Doing more with less” through a global platform
- 10. A system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access. - Botsman The Sharing Economy Harvard Business Review, 2014 The Sharing Economy: Embracing Change with Caution http://www.slideshare.net/eteigland/sharing-economy-webb
- 12. What if we share instead? http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
- 13. We can use technology to unlock idling capacity and make it liquid through networks and marketplaces. This can have enormous social and environmental impact. Through …BlaBlaCar, the average car occupancy reaches 2.8 people per car vs 1.7 people per car in Europe. http://tacsi.org.au/old-things-made-new-collaborative- consumption-community-trust-rachel-botsman/ -Rachel Botsman
- 16. LEARNING p2p learning open courses & moocs PRODUCTION co-design / co-innovationdigital peer production distributed fabrication (makers) FINANCE p2p funding p2p payments p2p insurance compl. currencies GOVERNANCE SWARM participatory organizations participatory government blockchain / DAO CONSUMPTION redistribution local food systemsproduct-service on-demand services COLLABORATIVE ECONOMY FRAMEWORK V0.1
- 18. Trading one job for a number of “gigs”…
- 20. Sweden’s Gig Economy Age of Independent Contractors 68% Swedes are either making an income from online activities or buying labor from others 12% work for ‘sharing economy’ platforms, e.g., Upwork, Uber or Skjutsgruppen Types of Work in Sharing Economy http://www.uni-europa.org/wp-content/uploads/2016/03/crowd-working-survey-swedenpdf.pdf
- 21. “Sharing” is big business… http://www.web-strategist.com/blog/2015/06/04/the-collaborative-sharing-economy-has-created-17-billion-dollar-companies-and- 10-unicorns/ USD 26 bln today -> USD 335 in 2025
- 22. FIRM YEAR FOUNDED NO. EMPLOYEES MKT CAP BMW 1916 116,000 $53B UBER 2009 7,000 $60B MARRIOT 1927 200,000 $17B AIRBNB 2008 5,000 $21B WALT DISNEY 1923 185,000 $165B FACEBOOK 2004 12,691 $315B KODAK 1888 145,000 $30B (heyday) INSTAGRAM 2010 13 $1B (acquisition) 2016 Parker & Van Alstyne, with Choudary – licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0). Something fundamental is changing
- 23. Pipeline – Traditional linear value chain Supply-side economies of scale
- 24. Network Effects Value rises as more people use the platform Metcalfe’s Law Platform-based business models
- 26. Spawning a new form of capitalism - Modern day sweatshops? Digital Robber Barons? “Monopoly” platform “Monopoly” platform “Perfect competition” “Perfect competition”
- 27. If Uber were to pay drivers as employees in USA
- 28. http://qz.com/837237/people-are-getting-sick-of-working-in-the-sharing-economy/ About 55% USA Uber drivers remained active one year after starting Monthly earnings declining
- 30. Knowledge through MOOCs (Massively Open Online Courses)
- 31. Spaceshop: “Airbnb” for home-office space
- 32. Hoffice – a Swedish concept gone global
- 33. New forms of organizing
- 35. LEARNING p2p learning open courses & moocs PRODUCTION co-design / co-innovationdigital peer production distributed fabrication (makers) FINANCE p2p funding p2p payments p2p insurance compl. currencies GOVERNANCE SWARM participatory organizations participatory government blockchain / DAO CONSUMPTION redistribution local food systemsproduct-service on-demand services COLLABORATIVE ECONOMY FRAMEWORK V0.1
- 36. From the north of Sweden
- 37. Toborrow.se
- 41. Crowd equity financing enabling new entrants
- 42. Elio Motors becoming a reality
- 43. LEARNING p2p learning open courses & moocs PRODUCTION co-design / co-innovationdigital peer production distributed fabrication (makers) FINANCE p2p funding p2p payments p2p insurance compl. currencies GOVERNANCE SWARM participatory organizations participatory government blockchain / DAO CONSUMPTION redistribution local food systemsproduct-service on-demand services COLLABORATIVE ECONOMY FRAMEWORK V0.1
- 44. Community platform Hierarchicalfirm VS E.g., Ford ~ Created by employees within organizational boundaries E.g., Local Motors ~ Created by community collaborators regardless of affiliation Teigland, Di Gangi, & Yetis 2012 The Flipped Firm: New model of value creation?
- 45. “Local Motors is the place for people to create influential vehicles together.” • 100xs less capital cost • 5xs faster production https://launchforth.io/explore/
- 46. Local Motors to print 3D cars in its micro-factories
- 47. Local and mobile factories Integrating offline and online communities Arizona Washington DC Tennessee Germany
- 48. Increasing forces for local community and circular economies
- 49. Mapping the sharing economy https://www.google.com/maps/d/viewer?shorturl=1&mid=1tliFJyCe9WX4EjbpD8Zd9cR-YkU&ll=59.333027845821405%2C18.03053119111337&z=12
- 51. A number of bottom-up collaboratives
- 53. Scheveningen Harbor – The Hague
- 54. A 3D printer workshop on Lisette’s boat Knowledge: RepRap community E-commerce: Aliexpress
- 55. Global DIY microfactory networks enable circular economies
- 56. My first attempt at 3D printing – successful!
- 58. Darja Isaksson, Ziggy Automated, fossil free, service-based
- 59. The Blockchain is the glue that is going to drive a productivity revolution across the globe on par with what Henry Ford did with the automobile. — Paul Brody, Americas Strategy Leader, Technology Sector, Ernst & Young
- 60. Food deliveries
- 61. All eyes on Sweden – Platform cooperativism
- 62. Exploitation Improving existing value creation activities Exploration Developing new value creation activities Adapted from March 1991
- 63. Newton’s third law holds that every action has an equal and opposite reaction. In the same vein, every disruptive threat creates an equal, if not greater, opportunity. http://www.innosight.com/innovation-resources/strategy-innovation/turning-ambiguity-into-opportunity-a-new-approach-to-strategy-under-uncertainty.cfm
- 64. Enablers of a “true” Collaborative Economy? Blockchains and smart contracts Cryptocurrencies Sharing/ Collaborative Economy IoT/sensors P2P/M2M micropayments Big data
- 67. “Trust is the social glue of society. Trust is the conduit through which ideas travel. It enables people to place their faith in strangers, to take risks, to keep moving forward.” http://tacsi.org.au/old-things-made-new-collaborative- consumption-community-trust-rachel-botsman/ -Rachel Botsman
- 68. Robin Teigland robin.teigland@hhs.se www.slideshare.net/eteigland @robin.teigland If you love knowledge, set it free… If you like this presentation and would like to contribute to our research, we accept bitcoins: 14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC. Thank you!!!!!