Entrepreneurship in virtual worlds nov3
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The document summarizes an event about entrepreneurship in virtual worlds. It includes an introduction and presentation on a Nordic research project about virtual worlds by Professor Robin Teigland. The event also features showcases from four companies utilizing virtual worlds - RunAlong, Virtex, ICYou Group, and Lunch. The document discusses how virtual worlds are being used not just for games but also for business purposes like collaboration, training, and experiencing goods and services.
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Entrepreneurship in virtual worlds nov3
- 1. Entrepreneurship in Virtual Worlds November 2011 www.nordicworlds.net
- 2. Programme 10:30 Welcome and Presentation − Virtual Worlds: Just a game or what? 11:00 Presentation of a Pan-Nordic Research Project − Professor Robin Teigland (Stockholm School of Economics, UiA) presents the project “NVWN - The Nordic Virtual Worlds Network” Showcases 11:30 RunAlong − Entrepreneur Heidi Harman presents her experiences with the running initiative, RunAlong in Second Life 11:45 Virtex − Founder Sverre Lunøe-Nielsen presents Virtex, a company developing software applications for interactive data visualization 12:00 ICYou Group − Project Manager Serdar Temiz presents ICYou, a company that develops interactive media platforms 12:15 Lunch
- 3. Virtual Worlds: Just a game or what? Entrepreneurship in Virtual Worlds November 2011
- 4. ...when the rate of change outside an organization is greater than the rate of change inside, the end is near...... Jack Welch
- 7. Social Media Increase in integration and rapidly more interactivity Characterised by user participation, openness, and network effects (Musser and O’Reilly, 2006) 7
- 8. Social media Definition Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content (Kaplan & Haenlein, 2011)
- 9. Drivers of change Interactivity Increased DiGangi 2010
- 10. Types of Social Media Social Presence/ Media Richness Low Medium High High Blogs Social Networking Virtual Social Sites Worlds Self-disclosure presentation/ Low Collaborative Content Virtual Game Projects Communities Worlds Self- Shneor 2011, Kaplan & Haenlein 2011
- 11. What are Virtual Worlds? •Persistent, computer-simulated, 3D immersive environments •Shared space/interactivity with others •In some cases, ability to manipulate/create content •In some cases, virtual economy and currency Teigland 2010
- 12. Tomorrow’s education? Mahaley & Teigland 2009, http://bit.ly/rUMfcO
- 13. 3D Avatar School Flåten & Hansen 2011
- 14. VWs moving out of “Gartner Hype Cycle” trough >1.2 bln Virtual users May 2006 Worlds today July 2007 http://www.gartner.com/it/page.jsp?id=1447613 Teigland 2011
- 15. 970 mln VW accounts under age 16 http://www.slideshare.net/nicmitham/kzero-universe-q2-2011 Teigland 2011
- 16. “Clearly, if social activity migrates to synthetic worlds, economic activity will go there as well.” Castronova, 2006 Teigland 2011
- 17. Pay through PayPal and have delivered to any virtual world http://www.totalavatarshop.com Teigland 2011
- 18. US$ 635,000 for a virtual asteroid! •US$ 500,000 profit in 5 years by Jon “Neverdie” Jacobs •Entropia Universe with GDP >US$ 440 mln http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who- Teigland 2011 just-made-a-cool-half-million-from-the-sale-of-virtual-property/
- 19. HP rolls out virtual banking with Avaya’s Web.alive http://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/ Teigland 2011
- 20. Virtual Collaboration Merck’s Global R&D IBM’s Innovation Jam Welch et al 2010 Teigland 2011
- 21. Increasing pace of VW/3Di development For smart "Create Once, phones and Experience tablet PCs Everywhere” Expanding uses VWs on stick Seamlessness Browser-based between VWs VWs/hyperlinked 3D http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/ http://mediagrid.org/groups/technology/OFF.TWG/ Teigland 2011
- 23. Moving into the Experience Economy Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
- 24. - Greater purchase intent State of flow - Positive brand attitudes Hooker et al 2010, Teigland 2011
- 25. “ Armed with new connective tools, „ consumers want to interact and co-create value... Prahalad and Ramaswamy, 2003 Slide from Kohler 2011
- 26. Exploring VW affordances Teigland et al 2010
- 27. As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires. Jon “Neverdie” Jacobs Teigland 2011
- 30. International, multidisciplinary team − Denmark, Finland, Iceland, Norway, Sweden, USA − Academia, Industry, Public Sector Objectives − To explore how entrepreneurs and SMEs can use VWs to improve competitiveness − To create a Virtual Center for VW Entrepreneurship & Innovation March 2010 to February 2012
- 31. Two primary levels of investigation “User business” Using a virtual world for business purposes “Platform business” Providing a platform for a virtual world
- 32. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 33. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 34. VWs as tool for RL firms for design, training,….
- 35. …and co-creation 35 Kohler, Teigland, Giovacchini 2010
- 36. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 37. Lifestyle Beauty Magazine Pageant BOSL Model Shopping Agency & CO Mall Modelling Auditorium Academy Web Radio Lindqvist 2011
- 38. Event DJs builders MODELLING MODELLING Photo SCHOOLS studio AGENCIES makers Photo- Modelling graphers Top furniture models MAGAZINES Virtual Poses and animations fashion ecosystem Clothes/ Furniture shoes Accessories Skins Hair Body Shop builders shapes Viachka, Giovacchini, Teigland, Lindqvist 2011
- 39. But few firms span the RL/VW boundary Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 40. Why? Different consumer Lack of … groups …economies of scale? between …economies of scope? RL & VW https://marketplace.secondlife.com/p/MG-Dungeon-Lord-black-male-coat-outfit-by-Marlene/1447251
- 41. Two primary levels of investigation “User business” Using a virtual world for business purposes “Platform business” Providing a platform for a virtual world
- 42. “Opposing” forces: Current business models limit overall VW industry growth VW platform SMEs providers Need for seamlessness “Closed” between VWs business models
- 43. Income Model Income model
- 44. RL entrepreneurs keeping out……. “The modeling and simulation technology is crap…” “I’m not going to risk my money and time…..”
- 45. But it is only a matter of time…. O’Driscoll 2009
- 46. Open source VW platforms growing OurBricks
- 47. Charities bridging RL/VW boundary Members Core team Meetings $$ Teigland 2010
- 48. Fashion industry leading the way.... “Entertainment more meaningful than real life” “Meaningful interactions between real people creates real value” “Fashion allows for self-identification and is driver for economic value” Eyjólfur Guðmundsson, CCP Games, 2011
- 49. Stardoll launches JC Penney clothes line http://socialtimes.com/stardoll-online-fashion-community-launches-jc-penney-clothes-line_b38360
- 50. 970 mln VW accounts under age 16 http://www.slideshare.net/nicmitham/kzero-universe-q2-2011
- 51. My 10 year old cousin is addicted to Stardoll and doesn’t see why I like Facebook since I can only read what other people send me. For her it is just natural for all her friends to be moving around the Stardoll website. - Masters Student at Stockholm School of Economics
- 53. The rise of Avapreneurs and Born Virtuals? “Avapreneur” = Avatar + entrepreneur Leveraging global reach − Microemployees and pro-ams − Global markets and local market knowledge Challenging multinational corporations’ traditional resource advantage? Teigland 2010
- 54. Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
- 55. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor?
- 56. “We ain’t seen nothin’ yet!” Karinda Rhode Photo: Lindholm, Metro aka Robin Teigland robin.teigland@hhs.se Photo: Nordenskiöld www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindqvist
- 57. Programme 10:30 Welcome and Presentation − Virtual Worlds: Just a game or what? 11:00 Presentation of a Pan-Nordic Research Project − Professor Robin Teigland (Stockholm School of Economics, UiA) presents the project “NVWN - The Nordic Virtual Worlds Network” Showcases 11:30 RunAlong − Entrepreneur Heidi Harman presents her experiences with the running initiative, RunAlong in Second Life 11:45 Virtex − Founder Sverre Lunøe-Nielsen presents Virtex, a company developing software applications for interactive data visualization 12:00 ICYou Group − Project Manager Serdar Temiz presents ICYou, a company that develops interactive media platforms 12:15 Lunch
Hinweis der Redaktion
- http://www.youtube.com/watch?v=0CijdlYOSPcWhile many definitions of VWs, these are the characteristics that I find relevant to the study of virtual entrepreneurship. Persistent, computer-simulated, immersive environments ranging from 2D "cartoon" imagery to more immersive 3D environmentworld exists regardless of whether users logged inUsers can manipulate and/or alter existing content or even create customized content Shared space or co-presencenumerous users, or ‘avatars’, simultaneously participate, interact, and share experiences through gestures, text chat, and voiceSocialization/community formation of in-world social groups such as teams, guilds, clubs, cliques, housemates, neighborhoods, etc the world allowed and encouraged
- Virtual teaming skills…possibilities for collaboration, knowledge sharing, problem solving across geographical space.Educators can create and run simulations in an easy manner…Show video for 1min30sec
- http://www.readwriteweb.com/archives/number_of_virtual_world_users_breaks_the_1_billion.phpWhat are the 5 phases of a Hype Cycle?1. "Technology Trigger"The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest. 2. "Peak of Inflated Expectations"In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. 3. "Trough of Disillusionment"Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. 4. "Slope of Enlightenment"Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. 5. "Plateau of Productivity"A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.Virtual worlds have reached a stage where new users continue to build, even though the media has moved on to fan the fires of Facebook and Twitter, says Douglas Thompson, CEO of Remedy Communications, a Toronto marketing firm. Second Life says the time spent on the site by users increased 21 percent in 2009. Most paying customers on Second Life are purely social, but it still boasts 1,400 business-related organizations as users. Thompson says traffic on Metanomics, his company’s Second Life video presence, has picked up in the past year, with 50 percent of new users coming from small or medium-size companies. “People no longer ask what an avatar is,” says Thompson. “We can thank Jim Cameron for that.”Read more: Entrepreneurs Doing Business by Avatar - Personal Finance - Employment - SmartMoney.comhttp://www.smartmoney.com/Personal-Finance/Employment/Entrepreneurs-Doing-Business-by-Avatar/#ixzz0pp1H6D7N
- RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.youtube.com/watch?v=-ahqjBeknT0
- Brings personalized, human interaction to the self-service channel. Bank staff and customers connect in real time, presenting an engaging virtual experience. Collaborative voice-video sessions can be used to walk customers through complex requests. Such interactivity appeals to today’s “always on” customer, while helping banks address staffing issues and the need for greater efficiencies in a world beyond phone-based customer service. With an integrated strategy, banks can maximize email, video, text and even social media channels.
- http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/http://mediagrid.org/groups/technology/OFF.TWG/http://www.youtube.com/watch?v=0ZReLlmr-8k&tracker=False&hd=1Companies still active in sl - http://danielvoyagerblog.wordpress.com/2011/03/24/active-rl-companies-that-have-a-presence-in-sl-2011/Air FranceABCAmazon AMDAmerican Cancer SocietyCNNCisco SystemsDellIBMKelly ServicesNokiaManpowerPhilipsPress DispensarySiemens Innovation Connection
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka
- B2C
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory OndrejkaPicture creditshttp://ncfp.wordpress.com/category/adaptive-management/page/2/http://www.motorship.com/news101/new-version-of-cadcam-software-released
- RT: the 3D internet characterized by ….(next slide)
- Yet no critical mass
- http://journals.tdl.org/jvwr/article/view/866
- GöranLindqvist, 2011A virtual world affords immersion and interactionImmersion and interaction leads to identification with the avatarIdentification gives an avatar a persona, with wishes, aspirations, likes and dislikesAn avatar with a persona will engage in consumption and entrepreneurship – to the extent that the virtual world allows ithttp://tinasuniversum.blogspot.com/2011/03/var-svenska-model-madeleine-dollinger.html
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka
- http://journals.tdl.org/jvwr/article/view/866