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Professor Robin Teigland
Chalmers University of Technology
www.robinteigland.com | www.slideshare.net/eteigland | Robin.te...
People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Lifelong learning
• Sharing not owning
• Sustainabilit...
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme...
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
“We always overestimate the change
that will occur in the next two years
and underestimate the change that
will occur in t...
2015
Smart Robots
H.I.S. Co. has two Henn na Hotels run
“entirely” by robots and plans to open 100 hotels
Check-in
Other Automated Tasks
Con...
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $3...
Sweden – World’s 2nd most innovative economy
https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-r...
Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln
The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique sk...
Products and services are becoming
increasingly more complex…
..and it will only continue
What Does This Girl Need?
Opportunity: What does she need?
Design Thinking
-Focus on a verb, not a noun
-To do what?
-Why does she need to do this?
...
Design thinking
turns needs into
demand
IDEO
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $3...
Shifting market logics – The rise of platforms
Ericsson & Augur 2011
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html
Giggers, Entrepreneurs, and FTEs
in co-living/co-working spaces
https://www.outsite.co/
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted fro...
Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing, autonomous
org...
Scheveningen Harbor – The Hague
A 3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress
My first attempt at 3D printing – successful!
Do-it-yourself (DIY) microfactory networks
Increasing forces
for local community and
circular economies
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
Peniche, Portugal
1 hour north of Lisbon
Centuries of Tradition
A Collective Spirit
Tragedy of
the Commons
Universities
GovernmentIndustry
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy
A Circular Economy where the
Ocean
meets Digitalization
Entrepreneurship
& Economic
Activity
Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain
Designing your Networks
1. Build relationships across diverse networks, avoid echo chambers
2. Ask “What if?”, challenge b...
BA
Two individuals (organizations)
with the same number of contacts…
…but with very different
access to signals, ideas, and resources
BA
www.robinteigland.com
www.slideshare.net/eteigland
Robin.teigland@hhs.se
@RobinTeigland
http://www.go4surf.pt/
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
Design at Heart of Future of Value Creation
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Design at Heart of Future of Value Creation

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My Master Class presentation for IADE PhD and Masters Students and Faculty in October 2018

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Design at Heart of Future of Value Creation

  1. 1. Professor Robin Teigland Chalmers University of Technology www.robinteigland.com | www.slideshare.net/eteigland | Robin.teigland@hhs.se | @RobinTeigland
  2. 2. People • “Net generation” • 24x7 “mobile” workforce • Gig economy • Lifelong learning • Sharing not owning • Sustainability Technology • AI/ML/DL/NN • Smart robotics & cobotics • Biotech/gene editing/biomanufacturing • Internet of Things • AR/VR/Mixed Reality • Autonomous vehicles • Additive manufacturing • Advanced materials • Blockchain • Renewables • Quantum computing • Nanotechnology Open Source • Software • Hardware • Physibles Convergence of….. Finance • Crowdfunding/equity/P2P lending • Cryptocurrencies/tokens • Blockchains, smart contracts • Mobile money and payments • M2M/R2R payments • Benefit Corporations
  3. 3. Digital is the main reason just over half the Fortune 500 companies have disappeared since the year 2000. -Pierre Nanterme, CEO Accenture, 2016 Yet..Digital disruption has only just begun.
  4. 4. Thx to R. Wieselfors, Ericsson for photos
  5. 5. Thx to R. Wieselfors, Ericsson for photos
  6. 6. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates, The Road Ahead, 1996
  7. 7. 2015 Smart Robots
  8. 8. H.I.S. Co. has two Henn na Hotels run “entirely” by robots and plans to open 100 hotels Check-in Other Automated Tasks Concierge, Porters, Cleaning, Lawnmowing, Room Service, Robot Trashcan, Robot fish Food deliveries
  9. 9. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
  10. 10. FIRM FOUNDED EMPLOYEES MKT CAP BMW 1916 125,000 $60B UBER 2009 11,000 $48B MARRIOTT 1927 227,000 $51B AIRBNB 2008 5,000 $31B WALT DISNEY 1923 195,000 $167B FACEBOOK 2004 21,000 $512B WALMART 1962 2,300,000 $298B ALIBABA 1999 50,000 $469B Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018 Something fundamental is changing
  11. 11. Sweden – World’s 2nd most innovative economy https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies 2017
  12. 12. Stockholm – a unicorn breeding ground Unicorns: Private companies valued at more than USD 1 bln
  13. 13. The User First, then the Technology LinkedIn Stockholm Economic Graph 2015 Stockholm’s top industriesStockholm’s unique skills
  14. 14. Products and services are becoming increasingly more complex…
  15. 15. ..and it will only continue
  16. 16. What Does This Girl Need?
  17. 17. Opportunity: What does she need? Design Thinking -Focus on a verb, not a noun -To do what? -Why does she need to do this? -How does she want to feel? -Do not start with the technology! -Technology is the enabler. Adapted from Stanford University d.school
  18. 18. Design thinking turns needs into demand IDEO
  19. 19. FIRM FOUNDED EMPLOYEES MKT CAP BMW 1916 125,000 $60B UBER 2009 11,000 $48B MARRIOTT 1927 227,000 $51B AIRBNB 2008 5,000 $31B WALT DISNEY 1923 195,000 $167B FACEBOOK 2004 21,000 $512B WALMART 1962 2,300,000 $298B ALIBABA 1999 50,000 $469B Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018 Something fundamental is changing
  20. 20. Shifting market logics – The rise of platforms Ericsson & Augur 2011
  21. 21. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
  22. 22. https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html
  23. 23. Giggers, Entrepreneurs, and FTEs in co-living/co-working spaces https://www.outsite.co/
  24. 24. Exploitation Improving existing value creation activities Exploration Developing new value creation activities Adapted from March 1991
  25. 25. Transformation of economic activity Centralized, hierarchical organizations Decentralized, self-organizing, autonomous organizations
  26. 26. Scheveningen Harbor – The Hague
  27. 27. A 3D printer workshop on Lisette’s boat Knowledge: RepRap community E-commerce: Aliexpress
  28. 28. My first attempt at 3D printing – successful!
  29. 29. Do-it-yourself (DIY) microfactory networks
  30. 30. Increasing forces for local community and circular economies
  31. 31. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
  32. 32. Peniche, Portugal 1 hour north of Lisbon
  33. 33. Centuries of Tradition
  34. 34. A Collective Spirit
  35. 35. Tragedy of the Commons
  36. 36. Universities GovernmentIndustry
  37. 37. To be a hotspot for entrepreneurial activity, a flagship in ocean innovation, and a showcase in circular economy
  38. 38. A Circular Economy where the Ocean meets Digitalization Entrepreneurship & Economic Activity
  39. 39. Graphene 3D Printer Self-driving Pod Artificial Intelligence Underwater Drones Repurposed Ships Solar Panel Blockchain
  40. 40. Designing your Networks 1. Build relationships across diverse networks, avoid echo chambers 2. Ask “What if?”, challenge basic assumptions, and experiment Boundary spanner
  41. 41. BA Two individuals (organizations) with the same number of contacts…
  42. 42. …but with very different access to signals, ideas, and resources BA
  43. 43. www.robinteigland.com www.slideshare.net/eteigland Robin.teigland@hhs.se @RobinTeigland http://www.go4surf.pt/

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