Ford Flex Digital Marketing Proposal

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Erica Swoish

Automobil Technologie Business

Ford Edge sales up 6.6%

Ford Fusion sales up 17.4%

Ford Escape sales up 29.3%

Ford Fiesta sales up 983.5%

-29.4%

• Increase vehicle sales
• Direct consumers to website

• How?
– Define a target audience
– Develop online presence
– Generate conversation and engagement
– Tap into consumer searches

Units sell for
$30,290 – 39,085
 $6,000+ profit per unit
Being
17% Social
Consumer
83% Searches

Ford.com: 2.1 million visits monthly from U.S.

Website Vehicle
Visits Sales
• Facebook& Twitter followers
• Blog views
• Google advertisement clicks

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