1. Introduction to Search
Engine Optimization (SEO)
Presented By – Sujay Khandge (MBA, BE)
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2. Agenda
 Search Engine History
 Why Google Only – Superior Results in Search
 How Search EngineWork
 What is Search Engine Optimization (SEO)
 Google Search Engine Structure
 Advantage of Search Engine Optimization (SEO)
 The Process of Search Engine Optimization (SEO)
 What is The BestWay to Learn Search Engine Optimization (SEO)
 Geeta & Bible of Search Engine Optimization (SEO)
 Google's SEO Starter Guide – Learn from Master
 Tools for Search Engine Optimization (SEO) –The Heart of SEO
 You Must Read Search Engine Optimization (SEO) Blogs
 You Must Learn Search Engine Optimization (SEO)Tools
 Brains Behind Search Engine Optimization (SEO)
 Search Engine Optimization (SEO) Course Structure
 Case Studies
 Assignments
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3. Search Engine History
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4. Why Google Only
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http://connect.icrossing.co.uk/search-engine-infographic-2015-the-countries-that-stand-between-google-and-total-world-domination_12563

5. Google Search Engine Structure
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Paid Ad
Organic Results

6. Advantage of Search Engine Optimization (SEO)
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The Results Are Low Cost (In Comparison to Paid Ad)
Better ROI (Return on Investment) Than Normal Ads
Definite Increase inTraffic
Best ClickThrough
Higher Brand Credibility, People Trust Google
Your Competitors Are Doing It

7. Best Way to Learn Search Engine
Optimization (SEO)
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 I was wondering if it's
worth taking an SEO
Training course.
 If so is it better to take a
live class or Online class.
 Or is better to just read
all the SEO Books out
there?
 Or is there a good video
series anyone can
recommend?

8. Brains Behind SEO
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Matt Cutts
HeadWebspam - Google
http://mattcutts.com
Amit Singhal
SeniorVP – Google
http://singhal.info
Avinash Kaushik
Author ofWeb Analytics 2.0
http://kaushik.net
Rand Fishkin
Moz cofounder
http://moz.com/rand

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- Sujay Khandge -
Speaker &Trainer in Digital Marketing | Digital Performance Marketing Consultant
http://in.linkedin.com/in/esujay | http://ksujay.blogspot.in
Cell: +91 - 9766654355