2. Tata Teleservices (TTSL) a leader in the Enterprise space providing integrat
ed voice, data and managed services to large, medium and small enterpris
es in over 60 cities across India
The company has set up a robust infrastructure which includes the largest
fibre optic backbone in the country covering over 1, 25,000 Km equipped t
o serve the connectivity needs of all businesses
The team comprises over 2,000 people and over 1,200 channel partners
Tata Teleservices SME Campaign
3. TTSL wants to be the most preferred data service provider through
its integrated data services
Wants to increase the reach to all the prospective SME digitally
Wants to acquire the SME customers digitally
To set the waterfall through this channel and judge the customer ac
quisition cost
Tata teleservices SME campaign
4. Designed affiliate channel strategy & planning of TTSL SME campaign
Getting the landing page & email creatives designed for TTSL for the
various products
Executed the campaign with 12 different publishers to ensure qualified
SME leads
End to end tracking of the campaign through our affiliate tracking software
The execution of the campaign
7. SME Campaign location wise leads
Count of circle No of leads
Karnataka 30
Maharashtra 30
Uttar Pradesh 19
Delhi 19
Haryana 18
Tamil Nadu 16
Rajasthan 15
Gujarat 14
West Bengal 11
Others (tier 2 cities) 56
Grand Total 228
* One month campaign report
8. SME campaign funnel
Tele calling disposition Total
Follow Up 48
No Contact 20
Interested Followup 55
Not Feasible 14
Not Interested 35
Qualified Lead (closure) 56
Grand Total 231
Cost Per Lead 1050
Total Cost (lacs) 242550
ATS (lacs) 130000
Total Sales Value (lacs) 7280000
COA 3.33%
* One month campaign report | Agency payout at cost per lead stage
