Marketing library services istambul

Marketing library services A spanish state-of-the-art Àngels Massísimo Universitat de Barcelona Facultat de Biblioteconomia i Documentació

First things first... What is –and what isn’t- marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is –and what isn’t- marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is –and what isn’t- marketing ? ,[object Object],[object Object],[object Object]

Determining the needs and wants ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to determine needs and wants? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target markets ? ,[object Object],[object Object],[object Object],[object Object]

So, a target is... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Delivering the desired satisfaction... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

P roduct, P rice, P lace & P romotion… ,[object Object],[object Object]

The case of Spain: a neverending story… ,[object Object],[object Object],[object Object],[object Object]

The theoretic base: some history(1) ,[object Object],[object Object],[object Object],[object Object],[object Object]

The theoretic base: some history(2) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Late 1970s : The history changes…

The design of appropriate products for specific user segments (1) ,[object Object],[object Object],[object Object],[object Object]

The design of appropriate products for specific user segments (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The design of appropriate products for specific user segments (3) ,[object Object],[object Object],[object Object],[object Object]

Promotion as a part of the marketing-mix ,[object Object],[object Object],[object Object]

Promotion? Because our users need… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion as a part of the marketing-mix (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion as a part of the marketing-mix (3) ,[object Object],[object Object],[object Object],[object Object]

Vehicles of promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The messages (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The messages (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User studies: a part of market research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for your attention Comments will be very welcomed at [email_address]

Marketing library services istambul

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