2. essentialize
Background
Essentialize is a visual communications consultancy
that helps companies tell their stories more effectively.
We capture and explain complex business concepts by
extracting extraneous elements to clearly reveal the
core value of messages.
Over
15
years
of
experience
working
with
Fortune
500
and
early
companies
to
make
informa=on
memorable,
easy
to
access
and
understood
acrossa
broad
range
of
media.
• Branding,
ID
and
design
systems,
• Web,
mobile
and
applica=on
design
• Infographics,
ebooks
• Presenta=ons
for
sales,
educa=on
and
investor
rela=ons
• Print
communica=on,
trade
booth
signage
• Art
direc=on
for
anima=on
3. Launching a disruptive
new technology for mobile
CLIENT: Fluential
Voice Recognition Technology
ID, Branding, Website
(work in progress)
4. Prototype for voice app
CLIENT: Fluential
Voice Recognition Technology
Mobile UX, UI, visual design for demo
of innovative voice recognition
technology
5. CLIENT: Narus
Provides Cybersecurity Solutions
Infographic explains how
the web has evolved
and the resulting need for new
cybersecurity solutions
Explaining value of new tech
6. Corporate Overview and
design system
CLIENT: Narus
Provides Cybersecurity Solutions
Branding, Animated splash screen,
presentation, infographics
8. CLIENT: Saleforce
New SaaS / Cloud solution for
mobile developers
eBook
Showing value of new
mobile solution
9. Showing value of new
mobile solution
CLIENT: Saleforce
New SaaS / Cloud solution for
mobile developers
eBook
10. CLIENT: Saleforce
Has SaaS / Cloud solutions for
improving business processes
eBook
Showing value through
education
11. New product intro
CLIENT: Embarcadero
Provides productivity tools for
developers. Appwave is an SaaS
solution for creating and managing
apps
Branding, ID, design system, web
banners, collateral
12. CLIENT: Embarcadero, Appwave
Appwave is an SaaS solution for
creating and managing apps
eBook
Making complex info
easier to understand
z
16
C H A P T E R 4
What’s at Stake for Businesses
Whether companies are building their own en-
terprise app stores or investing in commercial
offerings such as AppWave, much is at stake
when it comes to deploying and using these
solutions.
Applications run businesses and are at the core of many busi-
ness processes. Enabling apps to be more easily managed
and delivered to users can help companies improve processes,
increase sales and enhance customer service, among other
benefits. If companies are unable to deliver apps quickly and
efficiently to users, they might miss out on market opportunities
and fail to serve customers optimally. If they can’t manage how
apps and licenses are distributed, they might see huge over-
spending on software.
Choosing the right enterprise app store can lead to increased
agility by allowing users to access and run the apps they need
when they need them, not months too late. It can result in
increased productivity by drastically reducing the time it takes
BEFORE
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Productivity of AppStore
Ability to turn
on/off software
licenses
Ability to see
usage statics
Project
software spin
up/shut down
13. What you really need in an
Enterprise App Store
3
I N T R O D U C T I O N
Exploring the Enterprise App Store Landscape
As employees s increasingly use tablet computers, smart
phones and other devices at home, the pressure is on for en-
terprises to deliver the same ease of use and instant gratifica-
tion experience for desktop users.
An ever-growing number of enterprise app stores are springing
up, many designed for the “bring your own device” trend to
secure mobile applications . But the vast majority of organiza-
tions are still relying heavily on desktop and laptop computers
for the day-to-day use of critical business applications.
It’s no secret that application deployment for PC applications
is too slow. Productivity suffers because people can’t get the
applications they need fast
enough, or because they’re
spending too much time
trying to find the right ap-
plication for their job and
then reallocating licenses within the company, or procuring new
ones. Organizational challenges around application manage-
ment and deployment are plentiful: lack of visibility into what’s
being used, disparate applications within workgroups and
departments, excessive efforts to support legacy and in-house
applications.
Businesses today have access to a wealth of ap-
plications that can help workers more efficiently
and effectively do their jobs, serve customers
and collaborate with colleagues. The challenge
for organizations is getting these applications
to the right people as quickly as possible.
wait
status
follow up
not received
on hold
?
?
16. Creating a community
CLIENT: Oakland Zoo
Campaign theme and web site
created to gain community support.
Survey helped put initiative on ballot.
Logos created for extended
campaign
GRIND
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