The document provides tips for successfully advertising a product or service. It recommends doing market research and defining the target customer group before beginning advertising. When starting an advertising campaign, the key is to educate customers about what is being offered and set clear goals. The document also discusses traditional and online promotional methods like social media, email and search engine optimization. It stresses the importance of considering factors like product, price, people, promotion and place when developing an advertising strategy. Finally, it provides examples of successful slogans used by well-known brands that make promises to customers rather than just describing products.

1. ADVERTISING STRATEGY
Tips how to successfully advertise a product

2. 1. BEFORE THE START

3. BEFORE THE START
 Listen to the market,
 Do the market research,
 Define your Target Group,
 Check your competition,
 Think about what kind of
customers you would like to
attract.

4. 2. STARTING OFF

5. STARTING OFF
 Educate the customer, let them know who you are
and what you offer,
 Think about a strong mission statement,
 Think about what you want to achieve,
 Set up clear goals and aims.

6. Cooperate:
Built relationships
with with
contractors
Look for business
partners

7. FIVE P’S OF MARKETING
Key componetns that need to be considered:
 Product – what do we sell, how does it compare with
competition, what is the product quality
 Price – does it make sense, is it reasonable, does it
matche the product value,
 People – who are our perfect customers,
 Promotion – company page, advertising media,
 Place – do we offer what the customers need in the right
place at the right time.

8. 3. PROMOTING AND ADVERTISING

9. PROMOTING AND ADVERTISING
 Choose the right media,
 Think about a commercial content.

10. PROMOTING AND ADVERTISING
 Use the Internet:
 social networking,
 online video,
 e-mail,
 search engines listings,
 advertise on portals with accommodation offers.
 Monitor progress, development, implement
changes.

11. REACHING OUT FOR CUSTOMERS
 Key questions before deciding on advertisment:
1. What is our goal?
(built a company, inform, get new customers)
2. Who is our target/ who is our perfect customer?
a) age/gender
b) interest
c) behaviour (eco-friendly, needs, how they live, travellers)
3. How can they find us?
why they would want to work with you
4. How can we find ideal customers? (advertising)
5. How would they benefit form using our product, "student
hostel”?

12. SUCCESSFUL SLOGANS –
WORLD FAMOUS EXAMPLES

13. SUCCESSFUL SLOGANS –
WORLD FAMOUS EXAMPLES
 Advertisng is a promise,
 It’s a hidden message for a customer.

14. SUCCESSFUL SLOGANS
You don’t sell the product, you sell the promise
o Volvo - they dont sell "a car" they sell safety
o Coca Cola - Life tastes Good. They sell a lifestyle,
and a positive attitude

21. SUCCESSFUL SLOGANS – HOTELS AND
HOSTELS
 Hilton – Make Yourself at Home,
 Westin – Choose your travel partner wisely.
 Grand Hotel Bonavia ****, Croatia
Five-star quality in a hotel of four stars.
 Lady's First - hotel for businesswomen, Zurich
Lady's First.
Where lady's at her best.
 Mariott – Your home away from home.
 Sheraton – Belong.

22. THINK POSITIVE
 SMALL BUSINESS, MEGA SUCCESS

23. REMEMBER:
Mission
Aim
Product
Target group
Advertising
5 P