Social first approach for member engagement in PMI Chapters
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A playbook for PMI chapters to become audience focused in a post-COVID world and tips
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Social first approach for member engagement in PMI Chapters
- 1. SOCIAL FIRST APPROACH Become audience focused in a post-COVID world 12 August 2020 Syed Nazir Razik Region 11 Social media Taskforce Project Management Institute witter @joesat
- 2. 2 Before COVID 144 Minutes per day Time spent on social media 2.4 Billion Active Social media users in Asia-Pacific Post COVID 210 Minutes per day Time spent on Social media 2.67 Billion Active Social media users in Asia-Pacific
- 3. Reach RespondResolve Social First Approach to member engagement 3 Begin conversation with members Effectively Solve customer issues 13 AUGUST 2020 Build brand and member awareness • Our social platforms are audience focused • 48% of our audience is millennials and younger in PMI’s 7-70 policy • Brands are people and people love conversations • Conversations are the holy grail of Social and lead to influence • Brands should influence and not “try to sell” • Be relevant to hook into the needs and desires • Optimise content as per social platforms
- 4. Hyperconnected age of consumers Highly distracted and time starved 13 AUGUST 2020 4 • Social listening is a topmost need of today • Analyze and target a social platform, understand the demographic of the audience and accordingly create brand experience • Be contextual to the platform in terms of content • Every post should have a “call to action” • Get your audience involved – User generated content • Social audiences love when brands respond • Think before you respond Fish where the fish are !
- 5. Different engagement strategies for different channels 13 AUGUST 2020 5 Customize content! One size doesn’t fit all ! Every social channel is a separate audience and behaves in a certain way What can focus on ?