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Online Fundraising Strategies to 
Take Advantage of Your Donor 
Events 
#14NTCPattern 
Ed Schipul @eschipul 
Tendenci 
The Open Source CMS for NPOs
LET’S TALK... 
1. Fundraising Strategies 
2. Analytics Trends 
3. Data Patterns 
4. Translating Data into 
Action for Results 
Photo Credit: flickr.com/photos/duncanh1/9047426263/
2. FUNDRAISING
2. ANALYTICS TRENDS
REAL TIME DATA
SOCIAL VALUE TRACKING
Avs.B 
A/B Testing with Google Analytics Content Experiments
Social Media Tracking Tools 
Tip: Add + on the end of 
any bit.ly URL to see stats
Heat Map Tools with 
CrazyEgg.com
1. DATA PATTERNS
COLOR KEY
THE POWER OF PHOTOS
Trend: 
VISUAL 
VISUAL 
VISUAL
EVENT LEAD UP
Tablet Stats
MOBILE OPTIONS 
Separate Site/Pages vs. Responsive Design 
m.ymcahouston.org cmhouston.org
WHAT ABOUT MOBILE APPS? 
• Consider the 
Use Case 
• Remember: 
Apps are 
Device-Specific
Mobile Stats
Usage Stats
WHY? 
Photo Credit: flickr.com/photos/fdctsevilla/3968090665
Infographics 
google.com/trends
TOOLS FOR VISUAL CONTENT 
madewithover.com 
Resources for making infographics: 
http://bit.ly/infographictips 
http://bit.ly/infographictips2
QUESTIONS? 
ED SCHIPUL 
CEO 
@eschipul 
slideshare.net/tendenci 
blog.tendenci.com 
@tendenci
What did you think? 
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