This document provides guidance on using social media to support a political campaign, focusing on storytelling, listening and engaging online through platforms like Facebook, YouTube, and Twitter, as well as responding to comments in a respectful manner that moves the conversation in a positive direction. Tips are given on sharing content, marketing events, tracking discussions, and more in order to connect with supporters and spread the candidate's message.
2. What weâll talk about
â˘Storytelling
â˘How to LISTEN and
engage online
â˘The art of Responding
Find this presentation:
www.schipul.com/billwhite
http://www.ďŹickr.com/photos/eschipul/3219612492/
20. Bill White on Facebook
http://www.facebook.com/pages/Bill-White/7101618455
21. 2. Listening and Engaging: Facebook Magic!
Facebook - Not just for college kids
â˘Pages and Groups
ROCK!
â˘Be a leader, volunteer
and connector
â˘Create buzz for events
â˘Share your own
updates, links
and other content
Volunteers for Bill White:
www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts
22. 2. Listening and Engaging: Facebook Magic!
Your Facebook proďŹle at a glance
⢠Flesh out your proďŹle
⢠Be picky on who you
connect with
⢠Re-purpose other content
⢠Add ALL of your
Social Media links
⢠Be fun and interesting
⢠Connect with
like-minded people
23. 2. Listening and Engaging: Facebook Magic!
Marketing Successful Events on Facebook
230 âyesâ
348 âmaybeâ
670 members
24. 2. Listening and Engaging: MySpace or Your Space?
Connecting and promoting on MySpace
Bill White on MySpace: www.myspace.com/mayorbillwhite
25. 2. Listening and Engaging: Video takes it home
Playing with video on YouTube (www.youtube.com)
Bill White on YouTube: www.youtube.com/billwhitefortexas
26. 2. Listening and Engaging: Not just snapshots...
Flickr - The Power of Visualization! (www.ďŹickr.com)
http://www.ďŹickr.com/photos/dwightsilverman/2618122643
27. 2. Listening and Engaging: Twitter
Micro-Blogging with Twitter (www.twitter.com)
http://www.youtube.com/watch?v=ddO9idmax0o
28. 2. Listening and Engaging: Twitter
Twitter includes others in ongoing dialogue
Bill White on Twitter: www.twitter.com/billwhitefortx
29. 2. Listening and Engaging: Tracking Tools
Listening to the Buzz
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of deďŹned terms and
names
30. 2. Listening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts)
34. 3. Responding: Blogs and Commenting
Doâs and Donât of Commenting
GOOD! BAD!
⢠Speak your mind ⢠Be defensive / snarky
(respectfully)
⢠Think you can change
⢠Include links to relevant everyoneâs mind
information
⢠Leave identical comments
⢠Have a sense of humor
⢠Be âAnonymousâ
⢠Bite your tongue (when
appropriate)
40. Can we help you? Let us know!
Ed Schipul // CEO
Email: eschipul@schipul.com
Personal blog: www.eschipul.com
Flickr: www.ďŹickr.com/eschipul
Twitter: www.twitter.com/eschipul
Katie Laird // Strategic Advisor
Email: klaird@schipul.com
Personal Blog: www.happykatie.com
Flickr: www.ďŹickr.com/happykatie
Twitter: www.twitter.com/happykatie