AAF Amarillo - Growing Your Agency From The Inside Out

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The Personal Brand Era: Growing Your Agency From the Inside Out With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability. But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one? http://www.aafamarillo.org/the-personal-brand-era1

Technologie Business

http://www.youtube.com/watch?v=R2bLNkCqpuY

The power of Story,
the power of PEOPLE www.ﬂickr.com/photos/dominicspics/148674451

www.ﬂickr.com/photos/lukasch

More than just a product pitch
www.ﬂickr.com/photos/lukasch www.ﬂickr.com/photos/99651925@N00

More than just a person

Hi, I’m happykatie

The Big Idea:

www.ﬂickr.com/photos/joshuacraig/3075437046

Personal Brands are Proﬁtable for Your Agency

27 on Twitter
14,065 followers

27 on Facebook
12,446 friends

Personal Brands are
good for business

3,635 page views / 6 months from employee site referrals

$1 / click PPC advertising

$7270 / year FREE online advertising

www.dstagg.com www.schipul.com

A tangible Win-Win

What makes a Story?
1. Message 4. Plot

So my point is...

2. Conﬂict 3. Characters

Curation
put your best self forward
be selective with sites + brands
time plays a role in selection
stay in control

Monitoring
monitor the buzz
evaluate your message
evaluate how others perceive you
“sympathy”
“intention”

www.ﬂickr.com/photos/limonada/543042006

Looking in: Tools and Strategy

Recruit internally for Personal Brands
www.schipul.com/personalbrands

Find Personal Brands to connect your brands with
www.sam-e.com/talk

Twitter keeps everyone in the know

Ben Gillin
www.twetches.com

Twitter keeps everyone in the know

www.twitter.com/sweetleafapril

www.twitter.com/paulaberg

www.youtube.com/childrensmuseumhou

www.cmhoustonblog.org

http://www.facebook.com/pages/The-Mr-O/154082187005

A Thousand words... internal and external audience is great!
www.ﬂickr.com/photos/ljc_pics

((( who says what? )))
listen listen listen

IceRocket: www.icerocket.com

Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

www.google.com/alerts

www.technorati.com

http://alerts.yahoo.com

Who are your rock stars?

Intel ‘Rock Star’
commercial with
USB guy

Find like-minded passion and talent (Rebekka!)
www.ﬂickr.com/photos/rebba

The ROI of Social Media

Gary Vaynerchuk found:

$15,000 in direct mail = 200 new
customers

$7,500 Billboard = 300 new
customers

$0 twitter = 1,800 new customers

http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/

Let’s raise our glasses...

• Create the infrastructure

• Build Personal Brands

• Grow and proﬁt
http://blogs.amctv.com/mad-men/

Find your advocates and make them heroes

Find this presentation: www.slideshare.net/eschipul

Ed Schipul
Blog: eschipul.com
Flickr: www.ﬂickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul

www.ﬂickr.com/photos/jonlewisphotography/3706069312

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AAF Amarillo - Growing Your Agency From The Inside Out

1. The Personal Brand Era: Growing your agency from the inside out Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

2. http://www.youtube.com/watch?v=R2bLNkCqpuY The power of Story, the power of PEOPLE www.ﬂickr.com/photos/dominicspics/148674451

3. www.flickr.com/photos/lukasch More than just a product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00

4. More than just a person Hi, I’m happykatie

5. Welcome to the Personal Brand Era

6. Things we will learn about today • The Personal Brand Era • Tools and Strategy • Accidental vs. Ofﬁcial Find this presentation: www.slideshare.net/eschipul

7. Welcome to the Personal Brand Era

8. The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046 Personal Brands are Proﬁtable for Your Agency

9. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands are good for business

10. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win

11. Elements of The Personal Brand Era 1. Story* 2. Creation 3. Curation* 4. Distribution 5. Monitoring* 6. Terms of Service Read more: http://bit.ly/pb-era

12. Story Your brand story told over time In different places brought together

13. What makes a Story? 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

14. Curation put your best self forward be selective with sites + brands time plays a role in selection stay in control

15. Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention”

16. The Brand Development Cycle

17. www.ﬂickr.com/photos/limonada/543042006 Looking in: Tools and Strategy

18. Businesses can help Personal Brands

19. ((( make it work ))) infrastructure

20. Recruit internally for Personal Brands www.schipul.com/personalbrands

21. Find Personal Brands to connect your brands with www.sam-e.com/talk

22. Twitter keeps everyone in the know Ben Gillin www.twetches.com

23. Twitter keeps everyone in the know www.twitter.com/sweetleafapril www.twitter.com/paulaberg

24. www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005

25. A Thousand words... internal and external audience is great! www.ﬂickr.com/photos/ljc_pics

26. ((( who says what? ))) listen listen listen

27. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

28. www.google.com/alerts www.technorati.com http://alerts.yahoo.com

29. Looking out: Accidental vs. Ofﬁcial

30. Who are your rock stars? Intel ‘Rock Star’ commercial with USB guy

31. Find like-minded passion and talent (Rebekka!) www.ﬂickr.com/photos/rebba

32. Creative ways to engage brands

33. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/

34. Let’s raise our glasses... • Create the infrastructure • Build Personal Brands • Grow and proﬁt http://blogs.amctv.com/mad-men/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul

35. Ed Schipul Blog: eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul www.ﬂickr.com/photos/jonlewisphotography/3706069312

Hinweis der Redaktion

http://www.flickr.com/photos/bump/3980940376/sizes/l/
http://www.flickr.com/photos/19251296@N00/2254667375/ http://www.flickr.com/photos/32323502@N00/3535655870/ http://www.flickr.com/photos/84104729@N00/146816707/
Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
http://www.flickr.com/photos/66995057@N00/3913262398/ http://www.flickr.com/photos/34606192@N00/288022773/ http://www.flickr.com/photos/41174852@N00/3530816978/ http://www.flickr.com/photos/88448902@N00/448512720/
www.flickr.com/photos/joao_pelo/2371399151 www.flickr.com/photos/hyperspace/351594112 http://www.flickr.com/photos/31533886@N00/3638884890/ http://www.flickr.com/photos/95572727@N00/310074290/
Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring

AAF Amarillo - Growing Your Agency From The Inside Out

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