An introductory workshop about product and market development

1. Created by: Emad Saif
Center For Entrepreneurship, Qatar University

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7. Newness
Performance
Customization
Design
Brand/status
Cost reduction
Risk reduction
Convenience &
usability

8. is a pathway to address
the gap in your business
model canvas

9. Product Market Fit

11. Value
Value
Value

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13. 2,16,5,4 3

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20. Problem Need

21. is minimum features of solution
to solve customer problem

22. Minimal Viable Product = minimum features to
offer solution to customer problem on day 1

26. Square offers the Square Reader, which allows users to accept
credit card payments through their smart phones, is actually given
to the customer for free. In turn, they receive 2.75% of the
exchange. What a brilliant business model! Even better, all of this
information can be interpreted from just the image above.

27. Evernote is a free downloadable app for your computer and
smartphone which allows the synchronization of notes and files.
The two-word headline tells you the product's benefit, and the
three images and their corresponding text give examples of what
the product can do. The color scheme is calming to the eye, and
there is a call to action at the bottom of the page.

28. Skype allows its users to make voice and video calls over the
internet via their computers, tablets, and smartphones. The image
shows children holding a tablet to display that their product is
easy to use and family-friendly. The looks on their faces also show
that it has high entertainment value. The bright green CTA stands
out from the light blue and white color scheme, and makes it easy
for the visitor to locate and click.

31. Problem-
solution fit
Proposed
MVP
Proposed
Funnel(s)
Product-
market fit
Business
Model
Sales &
Marketing
Roadmap
Scale
Execution
Scale
Organization
Scale
Operations
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building

35. THANK
YOU!Emad Saif
Center for
Entrepreneurship
emadsaif@qu.edu.qa