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Seo and Social Media: the Blurring of the Line
1.
By Eryck K.
Dzotsi Web Visibility Manager Embanet â Compass Knowledge Group SEO and Social Media The Blurring of the Line @erycked
2.
3.
SEO Implementation and
its Relations to Social Media
4.
Some Implementation Techniques
5.
Review Current and
Future Challenges
6.
Q and A@erycked
7.
8.
âYears of Experienceâ
can be Irrelevant
9.
Know that Enemy
10.
It is an
Open Playing Field
11.
It is all
about the Cash
12.
There is a
Moral Responsibility
13.
No two websites
are identical@erycked
14.
15.
Local Search and
Social Media inseparable
16.
There is no
SEO against Social Media
17.
Link Building is
fueled through Social Sharing
18.
Great Content if
not Shared carries little weight
19.
Bing Adds Like
data to Search
20.
Likes and Tweets
are parallels to Social bookmarking@erycked
21.
22.
White Hat in
Excess becomes Black Hat
23.
Google itself struggles
to Fight Spam
24.
Among SEO folks,
it is a fighting issue@erycked
25.
The Issue of
Spam http://bit.ly/g9jyix @erycked
26.
The Issue of
Spam http://bit.ly/g9jyix âThis fight is never over nor ever "won" by anyone. Ever.â @erycked
27.
28.
Customers Demands Results
29.
SEO, not Google
are Responsible@erycked
30.
31.
âLink Building is
dead, let's buy linksâ - Spammer in a Rush
32.
âSEO is deadâ
- Clueless spammerNo Algorithmic update will take away the value of content and links, so the need of optimization remains @erycked
33.
34.
Valuable Content â
Write it or Outsource It
35.
Implement Sustainable Link
Building
36.
Technical SEO â
it is all about Mathematics
37.
Identify and Develop
Social Media Platforms
38.
Claim and Own
your Local Data
39.
Measure and Optimize@erycked
40.
41.
Everything Else is
Built on this
42.
Focus on Conversion
43.
Include Other People@erycked
44.
Keywords Research and
Selection http://bit.ly/hdIe72 @erycked
45.
Keywords Research and
Selection http://bit.ly/hzgOqW @erycked
46.
Keywords Research and
Selection @erycked
47.
Keywords Research and
Selection @erycked
48.
49.
Write for the
user not the Search Engine
50.
Write Content that
people would share
51.
Develop a copywriting
guideline
52.
Outsource as much
as possible
53.
This is the
easiest way to lose followers@erycked
54.
Link Building â
The Juice @erycked
55.
56.
Beat the Competition
57.
If They Got
a Link, Chances are You can get it too!
58.
Social Media Accounts
all carry links
59.
Audit your referral
traffic@erycked
60.
61.
Tagging done right
makes a difference
62.
Fix issues reported
in Google Webmaster Tools
63.
Duplicate Content and
www. vs. non-www.
64.
Wordpress and Drupal@erycked
65.
66.
Social Media as
link builder
67.
Likes and Tweets
matter
68.
Use Klout.com to
hunt down influencers
69.
The No-Follow Myth
70.
Facebook is making
pages more profile-like
71.
Reddit do not
Digg it
72.
Get a Bit.ly
account and stick to it@erycked
73.
74.
Experience Q and
A platforms
75.
Implement Open Graph
Protocal
76.
Links@erycked
77.
78.
Meta Description â
this is your pitch
79.
Insert Your Keyword
in Your Title
80.
Local Sites already
carry High DA
81.
Comply with the
Guidelines
82.
Leverage Your Keywords
Research
83.
Places (Google and
Facebook) are a must@erycked
84.
85.
Google.com
86.
Open Site Explorer
87.
Websitegrader
88.
Performance
89.
Google Analytics â
Segments and Custom URLs
90.
SEOMoz Tools
91.
Raven Tools
92.
Technical Audit
93.
seositecheckup.com
94.
Google Webmaster
Tools
95.
Xenu (candy)@erycked
96.
Measure and Optimize
@erycked
97.
Measure and Optimize
@erycked
98.
Measure and Optimize
@erycked
99.
Measure and Optimize
@erycked
100.
Measure and Optimize
@erycked
101.
Measure and Optimize
@erycked
102.
103.
Googleâs next acquisitions
will shape the space
104.
Google Places, Google
Instant, Google Offers â Local Triffecta
105.
Google 2011 updates
that will send some link builders home
106.
PPC in Social
Media will be overhauled @erycked
107.
? @erycked
108.
Eryck Dzotsi
(321) 549-0886 http://www.eryckdzotsi.com @erycked
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