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Erwin Knuyt
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B2B Marketing Belgium | 23 April 2015 | Jok Junius
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12 00 jok j unius- the aim_when content becomes part of lead strategy
1.
WHEN CONTENT BECOMES PART OF
THE LEAD STRATEGY
2.
GENERATE HIGH-QUALITY TRAFFIC TO
YOUR WEBSITE AND CONVERT WITH A POSITIVE ROI
3.
PAID TRAFFIC FREE
TRAFFIC FAST RESULTS High CPL or CPA LONG-TERM RESULTS
4.
HOW TO ATTRACT
MORE FREE TRAFFIC TO YOUR WEBSITE? CONTENT MARKETING
5.
STRATEGY CALENDAR CREATION & PUBLISHING
6.
STRATEGY CALENDAR CREATION & PUBLISHING GOALS
TARGET GROUPS CHANNELS KPI’S
7.
STRATEGY CALENDAR CREATION & PUBLISHING ANALYSISOF
EXISTING CONTENT MATCH CONTENT WITH TARGET GROUPS MATCH CONTENT WITH CHANNELS CONTENT X TARGET GROUPS X CHANNELS X TIME = CONTENT CALENDAR
8.
STRATEGY CALENDAR CREATION & PUBLISHING
9.
10.
CONTENT MARKETING DATA REGISTRATION
11.
KNOW YOUR LEAD Ask
relevant contact details in return for content
12.
+ = SALES-READY LEAD CONTENT Video tutorial
technical brochure
13.
CONVERT YOUR SALES-READY LEAD INTO
A CUSTOMER
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