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12 00 jok j unius- the aim_when content becomes part of lead strategy

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WHEN CONTENT
BECOMES PART
OF THE
LEAD STRATEGY

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GENERATE HIGH-QUALITY TRAFFIC
TO YOUR WEBSITE AND CONVERT WITH
A POSITIVE ROI

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PAID TRAFFIC FREE TRAFFIC
FAST RESULTS
High CPL or CPA
LONG-TERM
RESULTS

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12 00 jok j unius- the aim_when content becomes part of lead strategy

  1. 1. WHEN CONTENT BECOMES PART OF THE LEAD STRATEGY
  2. 2. GENERATE HIGH-QUALITY TRAFFIC TO YOUR WEBSITE AND CONVERT WITH A POSITIVE ROI
  3. 3. PAID TRAFFIC FREE TRAFFIC FAST RESULTS High CPL or CPA LONG-TERM RESULTS
  4. 4. HOW TO ATTRACT MORE FREE TRAFFIC TO YOUR WEBSITE? CONTENT MARKETING
  5. 5. STRATEGY CALENDAR CREATION & PUBLISHING
  6. 6. STRATEGY CALENDAR CREATION & PUBLISHING  GOALS  TARGET GROUPS  CHANNELS  KPI’S
  7. 7. STRATEGY CALENDAR CREATION & PUBLISHING  ANALYSISOF EXISTING CONTENT  MATCH CONTENT WITH TARGET GROUPS  MATCH CONTENT WITH CHANNELS  CONTENT X TARGET GROUPS X CHANNELS X TIME = CONTENT CALENDAR
  8. 8. STRATEGY CALENDAR CREATION & PUBLISHING
  9. 9. CONTENT MARKETING DATA REGISTRATION
  10. 10. KNOW YOUR LEAD Ask relevant contact details in return for content
  11. 11. + = SALES-READY LEAD CONTENT Video tutorial technical brochure
  12. 12. CONVERT YOUR SALES-READY LEAD INTO A CUSTOMER

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