7masmedium

tomas.zeman @wirenode.com Září 2008 Mobil jako sedmé masmédium Tomáš Zeman

” Mobile is the 7 th mass media, which is as different from the Internet as television was to radio”. Tomi Ahonen: Digital Korea, 2007

1. Knihtisk – rok 1447 Johann Gutenberg

2. Záznamová zařízení Berliner gramo fon rok 1888 ,[object Object],[object Object],[object Object]

5. Televize – rok 1928 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Internet ,[object Object],[object Object],[object Object]

7. Mobil ,[object Object],[object Object],[object Object],[object Object]

Mobil jako masmédium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobilní obsah ,[object Object],[object Object],[object Object],[object Object],[object Object],(zdroj Netsize Guide 2008 a Informa 2008)

Nové koncepty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Take home” message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Děkuji za pozornost ,[object Object],[object Object],[object Object],[object Object]

7masmedium

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