Social Media Week Paris: SocialERS on co-creation & co-innovation

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Co-creation, co-innovation & ideation: transforming a mess into a reputational currency. A presentation for Social Media Week 2012 in Paris http://expressroulartaservices.fr by Laurent François http://twitter.com/lilzeon

News & Politik Business

[object Object],Advertizing CRM Event Editorial ? « Inspire, Connect, Entertain, or Educate » Tony Hsieh, ZAPPOS

2- FROM LONELY IDEAS TO STRUCTURED IDEALS Audit our core competency & connect the right assets Establish a new traffic with « local champions » Widen knowledge and make it an industry

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[object Object],[object Object],[object Object],[object Object],Now Main outputs: social activation

Big address book Capabilities for trade fair … EVENT BOY Data on what matters for our readers Contacts Social scoring … CRM GIRL SocialERS Backoffice tools: new surface of interactions New incentives: Engagement metrics New job descriptions: From « function » to « champion » « SocialERS-ed » New incentives: Engagement metrics New job descriptions: From « function » to « champion » …

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