Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Google Analytics Top 4 Flow Reports
1. Top 4 Google Analytics
Flow Reports
By: Errett Cord
Email: ecord@ecord.us
Twitter: @errettcord
2. Report One : Visitor Flow
Visitor Flow is another representation of traditional web
analytics pathing with more features in it. This reports lets
you see where visitors came from and what page was
their next and subsequent interactions. You can hover
over the page for more information – and select to view
the flow from a particular page. A nice feature is the ability
to segment the flow by available dimensions and custom
segments. This report is helpful for marketing analysts.
3. Report Two: Behavior Flow
Behavior Flow is also a representation of where visitors
started on the site and where they went next. This report is
pre-configured to begin with landing pages (first page in
visit) instead of an acquisition source (like Visitor Flow);
thus, it is helpful for informing landing page optimization. It
is helpful for those analysts concerned with verifying your
audience is viewing the best possible content.
4. Report Three: Goal Flow
Goal Flow is almost identical to the Visitor Flow but contains
the goals you have configured as part of the conversion
funnel. In this sense Goal Flow is similar to the Funnel
Visualization report; however, it provides more information
and enables deeper exploration. Hovering on a goal also
provides additional information (like in all Flow reports). This
type of flow is helpful for eCommerce Analysts and
Optimizers.
5. Report Four: Event Flow
Event Flow is represented like the Goal, Behavior, and
Visitor Flows but it represents those Events you have
configured in GA to represent page-less events within an
interaction. This Flow report is particularly helpful when you
want to see how people interact with a rich application that
doesn’t generate page views when you have implemented
and configured it using GA Events. This type of Flow is
helpful for Product Managers.