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E-Merging in Social Media
to Win Clients
Erin Brenner
Right Touch Editing
#EAC2014
Tip #1
Use hashtags to
 Tell followers what your topic is
 Expose your followers to more
information on that topic
 Gain new followers from hashtag
followers
Tip #2
Share content and
thoughts that will
interest audience.
Tip #3
People don’t want to be
sold to on social media.
Save the sales pitch for
your website.
Hub-and-Spoke Model
Tip #4
Site copy identifies the
client’s problem and
demonstrates how you
are the solution.
Tip #5
Find out what your
clients’ goals are, and
write your website copy
to address those goals.
A home
page
Your Website Needs …
An
about
page
Your Website Needs …
A
services
page
Your Website Needs …
Samples
&
praises
Your Website Needs …
A
contact
page
Your Website Needs …
Something
extra
Your Website Needs …
Tip #6
Connect your hub to your
spokes to keep your
audience engaged.
Spokes Are Networking Events
Photo by Renee Petrina (@jourNAYlism)
What to Say
Tip #7
Give your audience
something for nothing.
Solve problems.
Be educated.
Be entertained.
Be informed.
We Go Online To …
Where to Say It
Download the Social Media Map at
ovrdrv.com/social-media-map
Tip #8
Be where your audience
is most engaged in the
topic you’re talking
about.
Who Are …
Your ideal clients?
The colleagues you want to
connected with?
The industry experts you want
to be associated with?
Your top influencers?
Tip #9
Choose platforms you’re
comfortable using.
How Many Places
Do You Say It On?
It Depends On …
Your time.
Your energy level.
Your ability to find your
audience.
When Do You
Say It?
Posting Frequency by Day of Week
Posting Frequency by Time of Day
Sharing Frequency by Time of Day
Frequency Best Practices
• Search out specific data for your platforms.
• Watch your audience’s patterns.
• Remember your audience may be in different
time zones.
• Consider posting during high sharing times.
QUESTIONS?
erin@righttouchediting.com
@ebrenner
facebook.com/erin.brenner
linkedin.com/in/erinbrenner
pinterest.com/ecbrenner/
Contact Me

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E-merging in social media to win clients