Want to grow your business and infect your customer base? Bring people along for the ride and they'll be excited about the destination.

1. IDEASTO GROWYOUR
BUSINESS ONLINE
Erin Blaskie | NextDevMedia.com | @ErinBlaskie (Twitter)

2. THIS IS ME >
!
Commodore 64
Selling Roses
My First Business
Monetizing Hobbies

3. THIS IS DESTINY ^^
$500 Million Dollars in Sales on Day One

4. DESTINY AWAITS
Easter Egg Appeared in Halo 3: ODST in 2009

5. O BRAVE NEW WORLD
2011 Documentary Shot &
Released by Destiny Creator Bungie

6. RELEASE OFTHE NAME
In February of 2013, Bungie Released the Name ofTheir
Game & Prompted Users to Follow on Social Media

7. INVITATION OF GAMING PRESS
February 2013: Official Invitations to Foreign and US
Gaming Press + Non-Disclosure Agreements Signed

8. REVEAL AT E3
June 2013: RevealTrailer Released at E3

9. BUILDING ANTICIPATION
After E3 and the RevealTrailer, Bungie Fed Fans with
Anticipation Building Graphics and Blog Posts

10. VIDOCUMENTARY RELEASE
After the E3 Reveal, Bungie Released aViDoc toTalk About the
Making of Destiny and Give Fans a Behind the Scenes Look

11. IGN: BUILDING BUZZ
IGN.com Offered First Look, Sneak Peeks, Map Reveals,
Behind the Scenes of a Beta Account & More

12. LAUNCH DAY: SEPTEMBER 9TH
$500 MILLION IN SALES
• Biggest new franchise
launch in that industry’s
history
• Highest-selling day one
digital console release in
history

13. HOW DIDTHEY DO IT?

14. THEYTOLDTHE DESTINY
STORY FOR FOURYEARS
BEFORE IT WAS RELEASED

15. THIS IS NORDSTROM ^^
Nordstrom Opened Its First Canadian Store
in Calgary in September 2014

16. NORDSTROM OPENING

17. NORDSTROM OPENING

18. HOW DOES NORDSTROM
CREATE BUZZ FORTHEIR
STORE OPENINGS?

19. THEYTELLTHE STORY OFTHE
CITYTHEY ARE MOVING INTO
BEFORETHEY GETTHERE

20. GALA COMMITTEE
Nordstrom Selects Movers and Shakers in the City to
Form a Gala Committee to Raise Awareness for the Brand

21. MEDIA NIGHT: PRE-OPENING
Nordstrom Sends Bouquets to 200-250 Influencers in a
City InvitingThem to a Lush Media Pre-Party

22. CHARITY GALA: PRE-OPENING
Nordstrom Raised $180,000 for the Alberta Children’s Hospital
Foundation (ACHF) and the United Way of Calgary and Area

23. PHOTO SPREAD: PRE-OPENING
Nordstrom Chooses Local Fashionistas to Feature in Photo
Shoots Around the City Prior to the Grand Opening

24. NORDSTROM HAS FOUND A WAYTO
CONNECTTHEMSELVES WITHTHE
COMMUNITY BEFORE
SHOWING UPTO IT

25. SO,WHAT DOESTHIS HAVE
TO DO WITHYOUR BUSINESS?

26. WELL, MOST OFYOU INTHIS
ROOM ARE LIKELY MARKETING
YOUR BUSINESS WRONG.

27. Source: jira.atlassian.com

28. THE PROBLEM WITH MOST COMPANIES
ISTHEYTRYTO GROW / MARKETTHEIR
BUSINESS IN A VACUUM

30. BUT WHAT IF WE WERE ABLETO GET
SOME OFTHESE PIECES OUT OFTHE
WAY BEFORE WE LAUNCHED?

31. THE BEST WAYTO LAUNCH A PRODUCT /
SERVICE /THING SUCCESSFULLY ISTO GET
PEOPLE EMOTIONALLY INVESTED IN IT
BEFORE IT LAUNCHES

32. THE BEST WAYTO GROWYOUR BUSINESS
ISTO EMOTIONALLY CONNECT WITH
YOUR AUDIENCETHROUGH
STORYTELLING AND CONNECTION.

35. TELLINGTHE STORY OFYOUR
BUSINESS / PERSONAL BRAND

36. IFYOU WANTTO SELL MORE
“STUFF”,TELL STORIESTHAT MATTER
• Tell the Story of the Business’ Founder
• Talk About the Creation of the Product
• Describe the Name and What It Means
• Talk About the Business’Values and theVision

37. TOMS SHOES
The Shoe CompanyThat Put Soul Into Buying New Soles

38. CENTRAL BIERHAUS
The Restaurant With Heart

39. APPLE KEYNOTES
The Best Way to Drive Sales is to Get People Hyped Up
About the Hype

40. IFYOU WANTTO SELL MORE “STUFF”,
GET PEOPLE INVOLVED EARLY ON
• Offer BetaTests
• Share Behind-the-Scenes and Sneak Peeks
• SurveyYour Audience and Incorporate Feedback
• Plug Into the Community BeforeYou Launch

41. SOCIAL MEDIA
Instagram,Twitter, Facebook, Pinterest, LinkedIn
FabulousTools to Share Stories andVisuals

42. BLOG / NEWSLETTER
Give People Insight into the Methodologies ofYour
Company, the Stories that Matter &Talk AboutThem

43. LIVE /VIRTUAL EVENTS
Get People Face-to-Face In-Person orVirtually to Create
Connection and Buzz

44. TONY ROBBINS SAYSTHAT
“EMOTION IS THE FORCE OF
LIFE” — USE IT.

45. SETH GODIN, DURING ATEDTALK, SAID:
“WE’RE IN THE CENTURY OF IDEA DIFFUSION
- PEOPLE WHO CAN GET IDEAS TO
SPREAD, WIN.”

46. HOW WILLYOU SPREAD
YOUR BUSINESS’ IDEA?

47. HOW WILLYOU INSPIREYOUR
CUSTOMER BASE BEFOREYOU
LAUNCH?

48. THE STORY CONTINUES…
@ErinBlaskie (Twitter / Instagram)
facebook.com/erinblaskie
www.NextDevMedia.com