1. Contents
!
Credentials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Current Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Examples of Work. . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Contact Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
B e h a v i o u r a l E c o n o m i c s S t r a t e g i s t
“Calling Erik a speaker is like calling Ronaldo a guy that likes playing with a ball. Erik is more than just a
speaker, he's a thinker, a strategist, and someone that's happy to rock the boat, and I'd suggest that that's
exactly what your business needs right now - a good rocking.” Richard Mulholland

2. C r e d e n t i a l s
We’ve
helped
an
African
mobile
phone
company
say
“Jambo
Greatness”,
and
they
delivered
on
the
promise.
We’ve
shown
the
staff
at
Africa’s
most
profitable
airline
how
they
can
“LiA
you
Up”,
and
a
medical
Aid
scheme
how
to
become
“PaceseEers”.
We’ve
even
managed
a
to
get
the
IT
division
at
a
major
bank
to
“Simplify
Complexity
and
a
children’s
Cancer
Charity
organisaNon
to
understand
“How
Now
Brown
Cow?”
to
transiNon
to
bigger
things.
Erik
Vermeulen
is
a
Behavioural
Economics
Strategist,
Business
consultant
and
internaNonal
Keynote
speaker.
He
specialises
in
Corporate
Behaviour
strategies,
allowing
companies
to
create
more
profitable
behaviours
by
examining
how
their
teams
work
and
how
they
interact
with
their
employees
as
well
as
their
customers.
Erik
explores
trends
and
behaviours
that
have
shaped
the
business
world,
and
ones
that
will
be
required
to
moNvate
and
improve
performance
in
a
post-­‐recession
business
world
where
corporate
spin
become
less
powerful
than
customer
and
employee
experience.
He
has
the
ability
to
create
an
immediate
total
emoNonal
and
mental
connecNon
with
any
audience,
from
ExecuNve
level
to
Sales
groups
and
Service
delivery
teams.
He
has
a
stage
presence,
an
energy
which
capNvates,
and
most
importantly,
he
delivers
thought-­‐provoking
and
take-­‐
home
style
content.
This
makes
him
an
automaNc
choice
to
speak
on
human
capital,
moNvaNon
and
people-­‐related
business
issues.
He
has
served
long-­‐term
consulNng
contracts
with
some
of
the
world’s
largest
companies
and
leaders
in
the
global
marketplace.
His
clients
have
found
that
Erik
has
the
ability
to
put
plenty
of
real-­‐life
business
issues
into
perspecNve
and
offer
realisNc
alternaNves
to
team
and
leadership
issues.
He
is
frequently
singled
out
for
his
enthusiasm,
down
to
earth
aXtude
and
refreshing
approach
to
people.
Erik
can
work
with
you
as
a
Facilitator
(GameStorming)
in
strategy
and
innovaNon,
a
Consultant
in
creaNng
a
Behavioural
Culture,
and
as
a
speaker
to
deliver
your
message
to
clients,
employees
and
at
conferences.
G a m e S t o r m i n g C o n s u l t i n g S p e a k i n g
2

3. G a m e s t o r m i n g F a c i l i t a t i o n
Gamestorming
adds
a
strong
creaNve
element
to
a
facilitaNon
process
that
promotes
collaboraNon
and
innovaNon.
Erik’s
extensive
background
in
ExperienNal
Learning
allows
him
to
create
a
capNvaNng
environment
for
problem-­‐solving
and
interacNon
in
a
team.
Think
back
to
the
last
Nme
you
played
a
game.
What
was
the
game?
Why
did
you
choose
to
play?
Was
it
a
simple
game
like
Nc-­‐tac-­‐toe,
or
something
more
complex,
like
Monopoly,
Scrabble
or
Chess?
Or
maybe
it
was
a
game
of
basketball?
Did
you
play
with
friends?
With
family?
Try
to
recapture
the
feeling
you
had
as
you
played
the
game.
How
did
it
feel?
Would
you
like
to
have
more
of
that
feeling
at
work?
Games
come
naturally
to
human
beings.
Playing
a
game
is
a
way
of
exploring
the
world,
a
form
of
structured
play,
a
natural
learning
acNvity
that’s
deeply
Ned
to
growth.
Games
can
be
fun
and
entertaining,
but
games
can
have
pracNcal
benefits
too.
This
process
is
about
games
designed
to
help
you
get
more
innovaNve,
creaNve
results
in
your
work.
We’ll
lead
you
through
playing
some
of
them
and
we’ll
facilitate
to
help
you
reach
your
“brain”-­‐storming
goals.
3
7Q
-­‐
The
7
Step
Strategic
Planning
process
helps
companies
plan
and
partner
with
all
relevant
stakeholders
for
success.
!
This
process
requires
the
answers
to
be
found
to
seven
strategic
quesNons.
!
1.
Where?
2.
What
desires?
3.
When?
4.
From
whom?
5.
What
aXtudes?
6.
What
feelings?
7.
How?
!
Depending
on
the
scope
and
size
of
the
team,
this
process
is
facilitated
over
one
or
two
days,
either
on-­‐site
or
during
off-­‐site
Management
Breakaways.

4. C o n s u l t i n g a n d Tr a i n i n g
Behavioural
Economics
Strategy:
Behavioural
Economics
is
the
study
of
human
behaviour
and
it’s
impact
on
business.
Erik
Vermeulen
is
one
of
a
handful
of
Behavioural
Economics
Strategists
working
with
leadership
teams,
employees
and
customers
to
create
a
beEer
understanding
of
human
behaviour
and
interacNons.
!
Behavioural
Culture
Development:
Your
logo
and
the
stuff
your
markeNng
department
does
no
longer
defines
your
brand.
In
a
world
that
is
more
connected
than
ever
before,
we
now
realise
that
your
brand
is
the
collecNve
behaviours
of
your
employees
and
how
those
behaviours
are
interpreted
by
the
world
at
large.
Changing
your
logo
won’t
change
your
brand.
Changing
your
people
will.
This
development
programme
takes
a
360
degree
approach
to
establishing
a
purpose
driven
culture.
!
Team
Behaviour
and
Development:
You’ve
probably
spent
a
lot
of
money
over
the
last
year
arranging
team
building
days
that
provided
a
lot
of
fun
and
laughs
but
not
very
much
else.
Not
a
great
investment
since
you
could
have
achieved
the
same
outcomes
by
going
bowling.
My
Team
Development
intervenNons
focus
not
merely
on
acNviNes
but
balances
experienNal
exercises
with
more
important
aspects
of
individual
behaviour
and
its
impact
on
team
dynamics,
moNvaNon
and
inter-­‐personal
skills.
Only
when
team
members
understand
the
impact
of
their
own
behaviour
on
their
team-­‐mates
can
real
change
in
team
synergy
begin
to
take
place.
!
Behavioural
Styles
Iden@fica@on
for
Sales
and
Management:
The
programme
equips
each
delegate
with
the
fundamental
skills
to
build
effecNve,
lasNng
relaNonships
and
also
provides
them
with
an
easy-­‐to-­‐use
method
for
creaNng
a
beEer
understanding
of
themselves
and
the
behaviour
of
others.
Facilitated
over
two
days,
this
programme
also
incorporates
powerful
MoNvaNon
and
Mind
Management
modules
allowing
delegates
to
return
to
work
truly
moNvated
and
focused
on
opportuniNes.
4

5. S p e a k i n g
Exper@se.
There
are
5000+
professional
speakers
in
the
world,
of
which
there
are
hundreds
of
“experts”
on
Behavioural
Economics,
Leadership,
Performance,
Teamwork
and
IntegraNon.
Very
few
however
have
Erik’s
research
background,
diverse
reading
list
and
variety
of
clients
in
diverse
industries.
!
Freshness.
Personal
Performance
and
Team
Development
are
topics
that
have
been
done
to
death,
but
Erik
gives
it
new
life
by
making
it
supremely
interacNve
and
pracNcal.
He’s
not
the
next
Tony
Robbins
or
Tom
Peters.
Rather
Erik
strives
to
be
himself
when
speaking.
!
Personalisa@on.
When
you’ve
booked
Erik,
the
Keynote
presentaNon
or
facilitaNon
session
is
just
the
beginning.
He
stays
aAerwards
to
engage
the
audience,
and
in
fact,
he
oAen
makes
himself
available
for
the
whole
day
of
his
keynote.
This
usually
results
in
him
producing
succinct
audience
summaries
of
all
the
presenters’
presentaNons
for
distribuNon
to
the
audience.
Through
this
Erik
provides
a
truly
personalised
service.
!
Relevance
and
Real
World
Experience.
Erik’s
speaking
and
facilitaNon
style
allows
audiences
to
connect
with
the
experience
to
create
clarity,
energy
and
awareness.
He
has
vast
experience
in
“the
trenches”.
He’s
helped
a
mobile
phone
company
sell
60
000
handsets
in
just
3
weeks!
All
of
Erik’s
stories
are
from
his
own
experience
and
have
not
been
stolen
from
other
speakers.
!
Memorable
presence.
Your
audience
cannot
be
expected
to
remember
every
word
from
every
speaker
they
hear.
Erik
understands
this
and
aAer
meeNng
Erik,
your
audience
will
remember
the
value
of
their
own
aEenNon
–
they
will
walk
away
with
powerful
anchors,
memorable
visual
cues
and
skills
that
will
enrich
every
dimension
of
their
corporate
and
personal
lives.
!
High
Content,
High
Energy,
Highly
Entertaining.
Audiences
are
always
seen
taking
notes
during
Erik’s
presentaNons,
and
they
oAen
baEle
to
keep
up!
Erik
is
a
high
energy
presenter,
effortlessly
adding
humour
and
entertainment
to
his
powerful
business
messages.
He’s
oAen
singled
out
for
his
passion
and
zest
as
well
as
his
business
insight.
!
We could use this page to list Erik’s “canned” presentations - but since he doesn’t do canned
presentations, here are 6 reasons to work with Erik to deliver motivation and insight to your conference
delegates.
5

6. Te s t i m o n i a l s
“Erik’s
enthusiasm
is
contagious.
His
modest
a6tude
instantly
puts
people
at
ease
while
he
effortlessly
undertakes
to
explain
corporate
profitability
in
terms
of
team
work
and
employee
interac@on.
This
refreshing
approach
to
understanding
business
makes
it
easy
to
put
day-­‐to-­‐day
issues
that
arise
into
perspec@ve,
thus
allowing
ac@on
items
to
come
to
the
forefront.
Erik
comes
highly
recommended
with
energy
levels
that
make
any
solu@on
seem
possible.”
Lindy-­‐Anne
du
Toit,
PA
to
Ian
Hoy,
Head:
Standard
Bank
GTI
!
“Having
had
the
pleasure
of
working
with
Erik
previously,
I
can
highly
recommend
his
work.
Erik
is
professional,
focussed,
he
delivers
superla@ve
results
and
is
extremely
well
received
by
all
levels
within
an
organisa@on,
especially
leadership.
I
am
more
than
happy
to
share
with
you
the
details
around
work
that
we
have
engaged
in
with
Erik.”
Jacky
Humphries,
Chief
MarkeNng
Officer,
Neotel.
!
“Erik
delivers
very
insighGul
and
s@mula@ng
sessions
to
ones
team.
He
ensures
to
understand
the
desired
outcomes
upfront
and
you
can
be
guaranteed
of
the
expected
result.”
Ulanova
Visser,
Head
of
MarkeNng,
RIM
South
Africa
!
“The
level
of
energy
he
brings
to
an
engagement
is
unsurpassed.
Erik
was
able
to
"roll
with
the
punches"
and
adapt
to
changing
requirements.
Furthermore
his
ability
to
understand
the
client
and
be
sensi@ve
to
their
needs
was
very
helpful.
I
would
happily
work
with
Erik
in
the
future
and
highly
recommend
him.”
Prejlin
Naidoo,
Client
Director,
The
Brand
Union.
!
“Erik
has
been
a
guest
on
my
mid
morning
talk
radio
show
and
is
a
delight
to
interview.
His
experience
and
knowledge
are
second
to
none
and
I
highly
recommend
Eric
as
a
professional,
mo@va@onal
speaker
and
business
consultant.
I'm
sure
Eric
will
enjoy
a
successful
year
of
business.”
Jeff
Price,
Arabian
Radio
Network.
6

7. E x a m p l e s o f Wo r k
We’re
currently
consulNng
on
culture
and
behaviour
to
one
of
Africa’s
top
hotels.
Having
started
with
their
Management
Team,
we’re
delivering
culture
and
behaviour
programmes
to
all
levels
of
staff
in
order
to
engender
an
even
beEer
“service
culture”.
!
!
One
of
Africa’s
biggest
mobile
communicaNons
companies
partnered
with
us
to
develop
their
new
corporate
culture,
communicate
their
new
Company
Values
and
Goals,
and
moNvate
their
employees
to
deliver
beEer
customer
service.
We
presented
187
employee
engagement
workshops
in
8
weeks,
aEracNng
more
than
92%
of
employees
to
aEend
and
ulNmately
produce
improved
profit
and
revenue
in
the
following
financial
year.
!
!
As
management
consultants
to
the
South
African
division
of
an
internaNonal
Project
Management
company
we
have
coached
them
through
restructuring
their
MANCO
and
we
are
now
working
closely
with
them
to
develop
and
roll-­‐out
a
culture
based
on
both
internally-­‐
and
externally
focused
values.
!
!
We
worked
with
the
sales
team
of
a
niche-­‐market
magazine
to
increase
their
sales
effecNveness
and
inter-­‐personal
skills
with
both
their
internal
and
their
external
clients.
This
resulted
in
two
record
issues
being
published
immediately
aAer
our
intervenNon.
It
also
improved
the
working
relaNonship
between
sales
personnel
and
between
the
team
and
other
divisions
within
the
business.
!
!
We
consulted
with
the
sales
team
of
a
global
electronics
company.
They
found
they
were
challenged
to
sell
60
000
“old”
model
mobile
phones
before
they
could
launch
their
new
model.
We
helped
them
idenNfy
ways
in
which
to
move
the
old
stock.
They
sold
all
the
units
inside
of
3
weeks
in
a
saturated
market
as
a
result
of
our
facilitated
intervenNon.
7
Some
Other
clients:

8. C o n t a c t D e t a i l s
Based
in
Centurion,
South
Africa,
Erik
Vermeulen
consults
and
speaks
both
Na@onally
in
South
Africa
and
Interna@onally
in
Africa,
the
Middle
East
and
Europe.
He
is
also
available
to
travel
to
the
Far
East
and
North
America.
!
Telephone:
+27
83
6037119
E-­‐mail:
erik@erikvermeulen.com
TwiEer:
ErikMVermeulen
LinkedIn:
Erik
Vermeulen
We
know
that
commitment
can
be
scary,
so
why
don’t
you
give
us
call,
set
up
a
meeNng
and
we’ll
discuss
your
unique
requirements.
8