SPARK empowers your team to quickly REFRAME challenges into needle-moving IDEAS, and then prioritise the best solutions using our SPECTRUM.

1. SPARK
WORKSHOP PROCESS

2. OVERVIEW
REFRAME WORKSHOP
IDEATION WORKSHOP
THE SPECTRUM
INDEX

4. SPARK Workshops
have been developed to help our
clients quickly and effectively
turn challenges into new
opportunities.
Using custom cards and tightly
timed sprints, SPARK turns your
team into a start-up for a day,
with lasting results.

5. REFRAMING IDEATION SPECTRUM
Unlock the real challenge by
focusing on the right problems
Explore outside-the-box solutions
with customized cards
Prioritize the most valuable
and do-able solutions
PROCESS OVERVIEW

7. STEP 1: REFRAME

8. 1 2 3 4 5
Take a big
CHALLENGE
Find the WHY’S
– the reasons behind
that problem
Identify the
concrete
PROBLEM
FLIP those reasons
to their opposites
Rephrase them as
HOW MIGHT WE
opportunities
REFRAMING PROCESS

9. TO CONCRETE
OPPORTUNITY:
“Rising levels of road traffic in
London is not only paid in
frustration and pollution.
An analysis of vehicle delays on
Greater London’s roads estimated
the financial cost of congestion to
be an astonishing £5.5bn a year.“
FROM VAGUE
CHALLENGE:
How might we really disincentivise car ownership?
How might we get people to take responsibility
for their role in congestion?
How might we improve people’s experience
of public transport?
How might we break people’s emotional
relationship with their cars?
UNLOCK NEW WAYS OF THINKING

10. STEP 2: IDEATE

11. TECHNOLOGY CARDS CHANNEL CARDS WRITE DOWN THE
IDEAS ON POST-ITS
COMBINE CARDS TO THINK OUTSIDE THE BOX
IDEASIDEASHOW MIGHT WE... + + =
REFRAMED CHALLENGE

12. 3 EXAMPLES

13. IDEASIDEASIDEAS+ =
SYSTEM CLIMBERS
A weekly internal competition
where the winners get
rewarded
ORGANISATION EXAMPLE
HOW MIGHT WE TRAIN EVERYONE TO BECOME SYSTEM EXPERTS?

14. IDEASIDEASIDEAS+ =
MANUFACTURING EXAMPLE
HOW MIGHT WE CREATE NEW OPPORTUNITIES FOR PEOPLE TO TRY OUR TOOLS?
DEMOLITION ACADEMY
A VR experience where you
learn how to operate our
demolition tools

15. IDEASIDEASIDEAS+ =
RETAIL EXAMPLE
HOW MIGHT WE IMPROVE THE PROCESS OF SHOPPING?
DIGITAL TWIN
Scan yourself and get ultra
tailored deals

16. STEP 3: THE SPECTRUM

17. Present and add ideas to the Spectrum

18. Vote on which ideas to prioritize

19. Collectively decide which ideas to work with first

20. REFRAME – Turn your most pressing pain-points into
your greatest opportunities
COLLABORATE – Co-creation and collaborative
innovation builds culture and inspires
SPEED – All your most productive moments in a
month, condensed into a day
ALIGN – Create a common goal and shared vision from
the start
KEY BENEFITS

21. Tangible, actionable solutions -
A backlog of innovation initiatives for your roadmap
A new way to approach challenges -
Shift into a solution-focused mindset
Learn new efficient tools -
Hands on experience of methods you can use in many contexts
OUTCOMES

22. THANKS!