How to create social media content that engages and converts. How can businesses create blog posts, images, infographics and other content that people will read.

1. #DFWRocks2014
@EricTTung
Social
Content
That
Engages
&
Converts
@EricTTung
#DFWRocks2014

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1.
Social
is
all
about
content.
@EricTTung
#DFWRocks2014

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It’s
All
About
Content
&
Rela>onships…
…which
create
posi>ve,
helpful
conversa>ons.
@EricTTung
#DFWRocks2014

4. The
difference
between
selling
and
helping
is
only
two
leGers
-­‐@JayBaer
@EricTTung
#DFWRocks2014

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@EricTTung
#DFWRocks2014

6. 2010
@EricTTung
#DFWRocks2014

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2/3
of
content
marketers
find
it
difficult
to
produce
enough
content.
50%
struggle
with
producing
the
kind
of
content
that
engages.
@EricTTung
#DFWRocks2014

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Manage
Conversa>on
&
Content
Effec>vely
United
divides
their
team
into
two:
-­‐ Proac>ve
-­‐ Reac>ve
@EricTTung
#DFWRocks2014

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2.
Format
Your
Content
To
Get
Results
@EricTTung
#DFWRocks2014

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Do
you
have
an
interes>ng
headline?
80%
will
read
the
headline,
only
20%
will
read
the
post
@EricTTung
#DFWRocks2014

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If
your
post
is
over
5
paragraphs,
add
sec>on
headers
to
improve
readability.
@EricTTung
#DFWRocks2014

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Add
an
image,
graph,
quote-­‐
callout
for
every
250-­‐500
words.
@EricTTung
#DFWRocks2014

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Have
a
Call
to
Ac>on
@EricTTung
#DFWRocks2014

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Sharing
a
link
to
your
post
isn’t
enough
to
get
it
read.
Give
users
a
reason
to
click
your
link.
@EricTTung
#DFWRocks2014

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Email
your
Coworkers…
Tell
them
to
promote
your
stuff
for
you.
@EricTTung
#DFWRocks2014

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3.
Create
mul>-­‐
channeled
content.
@EricTTung
#DFWRocks2014

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When
You
Create
Content,
Make
it
Mul>-­‐Purpose
@EricTTung
#DFWRocks2014

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Make
Sure
Your
Graphics
Fit
The
Channel
@EricTTung
#DFWRocks2014

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Tweet
One
and
Done?
Think
Again:
Schedule
tweets
and
posts
over
the
next
couple
weeks.
@EricTTung
#DFWRocks2014

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Use
Your
Blog
Post
in
a
Comment
(in
a
non-­‐spammy
way)

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And
Create
Deriva>ve
Pieces
@EricTTung
#DFWRocks2014

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Add
a
Query
String
to
Track
Clicks
hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit
URL
Code
Source
Medium
Term
Content
Campaign
@EricTTung
#DFWRocks2014

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4.
Conversa>on
is
the
best
Content
@EricTTung
#DFWRocks2014

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Neilsen
Trust
Ra>ngs,
2013

25. Have
Something
Worth
Talking
About
Content
Reach
Do
Friggin
Awesome
Stuff
ConversaUon.
@EricTTung
#DFWRocks2014

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5.
Social
Networks
Will
Pull
More
Context
From
Your
Interac>ons.
@EricTTung
#DFWRocks2014

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But
in
the
near
future…
…won’t
maGer
as
much
anymore.
@EricTTung
#DFWRocks2014

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Get
Ready
for
the
Internet
of
Social.
You’ve
Heard
About
The
Internet
of
Things….
@EricTTung
#DFWRocks2014

29. @EricTTung
#DFWRocks2014

30. @EricTTung
#DFWRocks2014

31. @EricTTung
#DFWRocks2014

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6.
Make
your
customers
create
the
content
for
you.
@EricTTung
#DFWRocks2014

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So
Do
Stuff
Like
This.
@EricTTung
#DFWRocks2014

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And
This…
@EricTTung
#DFWRocks2014

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And
This…
And
Conversa>on
will
happen.
@EricTTung
#DFWRocks2014

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And
you’ll
get
stuff
like
this…
@EricTTung
#DFWRocks2014

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Do
This…
@EricTTung
#DFWRocks2014

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And
Get
This…
@EricTTung
#DFWRocks2014

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And
THIS.
@EricTTung
#DFWRocks2014

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@EricTTung
#DFWRocks2014

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@EricTTung
#DFWRocks2014

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If customer service is
an afterthought,
your customers
will make you an
afterthought,
as well.
- @PeterShankman
@EricTTung
#DFWRocks2014

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Thank
You!
Connect
with
me:
@EricTTung
Or
Text
EricTTung
to
50500
for
a
SMS
Business
Card

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Thank
You
@EricTTung
#SocialAtScale

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