Getting Social: What You Need To Do Now To Engage with a new Social World.

Getting Social
What You Need To Do Now To
Engage with a new Social World.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Win a 2-Hour Social
Coaching or Strategy
Session:
Tweet with #TAWAEric
Or email
Eric@EricTTung.com

My Twitter Handle, Tweet me!
Download This Presentation
Tweet with this Hashtag!

Hi, I’m @EricTTung
Forbes #33 Social Media
Influencer
7 Years in Social
Univ. Texas 05 Graduate
154,000 Twitter followers

“A brand is no longer what
we tell the consumer it is –
it is what consumers tell
each other it is.”
- Scott Cook, co-founder Intuit, Board
Member Ebay, P&G

Generated
in sales from twitter in
2008-2009
$6.5 million
The Potential

Has helped over
150,000 customers
through twitter,
@ComcastCares

Blog for customer
interaction results in
50,000 new product
ideas

Ford sent Fiestas sent to top bloggers in
Europe for a year: generated 31k pieces
of content and 60% awareness…
before the car was ever sold

Chevrolet Sponsors SXSW
5 Years and Running

Social Media is

Social Networking is
HUGE.
World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazil 201M
Pakistan 185M
Nigeria 173M
150M

25 million brands have facebook
pages…
…2.6 million brands have LinkedIn
Company Pages

Facebook users share
4,750,000,000
pieces of content daily.

In a Single Day.
16 Years of Video
40 million photos
500 million Tweets

27%
of Time Online is
on Social.
More than any other
category.

1 in 3
marriages in 2013
started online.

Themedialandscape
ischanging…

Bush ‘01
Obama ‘13

Francis vs. Benedict:

What You Need to Do
Right Now!

Get a Facebook Page

What’s a Profile vs. Page?
Profile Page
Tied to Individual Tied to Company, Brand, Org
Friend as Connections Fans as Connections
Up to 5000 Friends Unlimited Fans
No Analytics/Metrics Analytics/Metrics provided
Against Terms for Companies Good for Companies

Profile:
Mike
Marrs

Page:
In Wheel
Time

Use Facebook as A Hub
Discoverable: When people search for you on Facebook, they’ll
be able to find you.
Connected: Have one-on-one conversations with your customers,
who can like your Page, read your posts and share them with
friends, and check in when they visit.
Timely: Your Page can help you reach large groups of people
frequently, with messages tailored to their needs and interests.
Insightful: Analytics on your Page will give you a deeper
understanding of your customers and your marketing activities.

Customize Your Web Address
Select one on your “Page Info” Tab under Page
Settings.

Create Your Page
Go to
www.facebook.com/business/products/p
ages/
Click “Create Page”
Select the Type of Business and Category
Click “Get Started”

Get on #Twitter.

1. Learning: Utilizing Twitter as a daily news feed of
critical and curated information from manufacturers,
brands, etc.
2. Helping: Adding back to that community with
frequent engagement and helpful responses to
readers, other media, partners, sponsors and
influencers.
3. Promoting: Promoting your group, of your outlet and
of others in the industry
3 Ways To Use Twitter

Signing Up For Twitter
1. Click on twitter.com/signup
2. Complete form fields (note: your username will also
be your @username on Twitter)
3. Click “Create my account”
4. Follow accounts of interest and BMC Software
accounts
5. Upload a profile photo and header image
6. Connect with email (or mobile phone contacts) to
find connections.

Click the Tweet Button
How to Tweet

What’s the difference: @ vs #
@TXAutoWriters: The user/handle for
TAWA, you can follow the account.
It’s like a person.
#TAWATruckRodeo: A hashtag adds
the tweet to the
conversation about
a topic. You can use
2-3 hashtags.

“@TXAutoWriters is Awesome” will only be seen by the
common followers of you AND TAWA. Twitter thinks that
by directing the tweet at someone, it was meant to be
more private.
“.@TXAutoWriters is Awesome” will be seen by all of your
followers.
Or reword, “I love @TXAutoWriters” also will be seen by
all of your followers.
Tweets That Start With @

Setting up the Perfect Twitter
Profile1. Interesting header
image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed
6. Posts regularly

Find Twitter Connections
Click on “Find Friends”
to connect an email
contact list.
From home
screen, see
“Who to
follow”

Get on LinkedIn.

“Your LinkedIn profile
is your online
identity and
reputation, not
your online
resume.
- @KokaSexton, LinkedIn

Regularly one of the top 2-3
search results for your name.

Setting Up The Perfect Profile
1. Your name should only
contain your name 2. Catchy headline with
keywords you want to
be found for
3. Professional
Photo
4. Reach at least 501
connections for social proof

5. Add all relevant
contact info.
6.
Customize
website
names
7. Customize
your profile URL

Expand Your Connections
Use “People You May Know”
on your Home Feed Screen
Add your email address to
search for personal contacts
on LinkedIn.

What You Need to Do
Right After That.

Standardize Fonts, Colors,
Images, Usernames

Establish a voice. Make connections.
Great for Search Engines.
Blog.

What You Should Do.
Sign up: FB Pages, Twitter, LinkedIn.
Get active and connect on Social
Media. Post regularly and engage.
Standardize Your Social Brand
Blog, blog, blog.
Provide Value. Be Yourself.

Thank You!
Connect with Me:
All Networks:
EricTTung
Web:
ericttung.com
Email:
Eric@EricTTung.com
Win a 2-Hour Social
Coaching or Strategy
Session:
Tweet with
#TAWAEric
Or email
Eric@EricTTung.com

Getting Social: What You Need To Do Now To Engage with a new Social World.

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