Analyzing Obama's success Revealing the secrets of Barack Obama's online strategy based on the 10 online trends: blogs, twitter, crowdsourcing, mobile, location based services (LBS), online video, communities, socials networks, widgets and database building. Eric Klaassen and Eric Silva are marketing strategy consultants at VODW Marketing from The Netherlands. www.vodw.com

1. Analyzing Obama's success The secrets of Barack Obama's online strategy Eric Silva VODW Marketing The Netherlands

2. Obama's success was not obvious tonight we gather to affirm the greatness of our nation. “ ” 27 July, 2004

3. Nobody searched for him... Source: Google Trends 2004-2008

5. Obama put people first in his campaign

6. Main trends at foundation of Obama's success 10. Database building 1. Blogs 2. Twitter 3. Crowdsourcing Obama every-where 8. Social networks 5. LBS 7. Communities 4. Mobile 9. Widgets 6. Online video

7. 1. Obama’s presence in the blogosphere 1 2 3 Own blog Community blogs Blogosphere

10. High number of professional and company blogs Source: Technorati 2008 PERSONAL BLOG (79%) PROFESSIO-NAL BLOG (46%) COMPANY BLOG (12%)

13. Main trends at foundation of Obama's success 10. Database building 1. Blogs 2. Twitter 3. Crowdsourcing Obama every-where 8. Social networks 5. LBS 7. Communities 4. Mobile 9. Widgets 6. Online video

15. Examples of companies on Twitter

17. DNA of Obama’s success (1) Built where consumers are Do not solely attract them to your store

18. DNA of Obama’s success (2) Add's = shouting Social media = create movement

19. DNA of Obama’s success (3) The brand ‘Obama’ as connector and facilitator

20. Want to know more about Obama's online success? Please contact Eric Silva from VODW Marketing [email_address] of +31 33 432 6408 ...would you like to see the other 8 online media? ...would you like to know how your business could profit from the use of social media? ...or do you have an other question concerning your online marketing strategy? VODW Marketing develops online strategies for large companies worldwide. www.vodw.com Bought media External media Own media Shared media