1. Observations
Eric Lara-Serrano
TEM 494
October 31, 2012

2. Sports Authority
QuickTime™ and a
decompressor
are needed to see this picture.
• Big, bold sign that can be seen from the street to
attract customers.
• Products organized into sections
– Ex. Camping equipment is all found together
• Racks are short enough to look throughout store and
find section you need.

3. Best Buy
QuickTime™ and a
decompressor
are needed to see this picture.
• Clean and well-organized
• Not the best customer service
• Products for all

4. Nordstrom Rack
QuickTime™ and a
decompressor
are needed to see this picture.
• Organized
• Employees walk around being able to check
customers out. No/short lines.
• For all ages

5. Macy*s
QuickTime™ and a
decompressor
are needed to see this picture.
• Outside sign and store design welcoming
• Too many clothes on racks
• Organized/separated by different levels

6. Safeway
QuickTime™ and a
decompressor
are needed to see this picture.
• Fresh produce
• Clear aisle signs
• Low cost pharmaceutical products

7. World Market
QuickTime™ and a
decompressor
are needed to see this picture.
• Very seasonal
• Clean
• Great customer service