Más contenido relacionado


Mass media

  1. Erica Yamog TVL5
  2. • Mass Media includes forms of Communications such as books , magazines , newspaper , other print materials , radio, television, and movies. • It is a powerful agent of socialization which is widely used by many institutions and oraganizations involved in the use of print and electronic communication.
  3. Decades ago ,mass media was characterized as nonproximateagents of socialization, meaning it lacks direct, face-to-face interactions between the sender and reciever. Nowadays, the pervasive nature of the media and the emergence of soacial media have led social scientists to focus more closely on studying of the impact of media as significant socializing agents or influences. Filipinos now spend a considerable amount of time engaging various forms of mass media , particularlly television, radio, and the internet. The increased access to these forms of mass media in recent years, through trhough the intorduction of innovations such as smartphones and tablets, has transformed the way perople experience the world and have provide an unprecendented amount of information to them.
  4. Mass Media Functions  It is a source of information regarding events in society  It present various viewpoints regarding events and developments within in society  Provide entertainment by showcasing other peoples experiences
  5. Goverment and mass media are also closely related. Most democratic states have goverment-owned televisionand radio stations that are regulated by agencies tasked with enforcing policies ensuring freedom of the press and upholding professional standards in media and communications. The relationship between mass media and politics are very complex, and scholars have varied views regarding how mass media influences and shapes people’s attitude and behavior.
  6. Pluralist Model Portrays media as an ideological market place that enhances debate and electoral choice. Examples of these are talk shows that engage in discussion and inform the citizens regarding their respective government programs.
  7. Market Model Suggests that media reflects the views of the general public, and that media presents what they think the people want .This is seen in this television networks where telenovelas and “reality shows” are dominant on air , since these types of shows are seen by media owners and executives as the most popular forms of entertainment among the people .
  8. The dominant-ideology and elite –values models Put emphasis of the influence of bias in the activities of media intitutions .
  9. Dominant –ideology model Traces this bias to links between media and the political and social elite. This could be seen in instances when prominent business or political figure own, control,or exert influence over certain media outlets through their business or social connnections.
  10. Elite-values model Recognizes media bias as the product of personal views of media professionals such as journalist, broadcasters, and editors
  11. Influence of Media However, lesser among people who have been exposed to more agents of sociolization and have a stable set of political and social views. Other views point to the contribution of media to a decline in political awareness and participations,as people now send more time watching television and devote their time to entertainment rather than informing themselves on significant social issues. These leads to a decline in the sense of community which is vital in upholding democracy.