Voice usage is on the rise. Personal assistants are being used by hundreds of millions of people. Learn how they are being used, and what opportunities exist for enhancing your brand reputation and visibility. See a walkthrough of how to build an Actions on Google.
2. #pubcon
ERIC ENGE, CEO
2016 US Search Awards Search Personality of the Year
2016 Landy’s Search Marketer of the Year
Eric’s Studies Have Been Covered In:
3. #pubcon
MAY 2016
25% of searches performed on
Windows 10 taskbar are voice
searches, per Microsoft reps
MAY 2016
1 in 5 searches on mobile apps
in USA are voice searches &
share is growing
2020
“In 5 years time,
at least 50% of
all searches are
going to be either
through images or
speech”
Andrew NG, Baidu Chief Scientist
Mary Meeker’s Internet Trends Report (Kleiner
Perkins)
4. #pubcon
Half of
smartphone users
engage with voice
technology on
their device, and
many of them use
the feature
habitually
Use of Voice Technology is on the Rise
5. #pubcon
Use of voice
search in public
environments is
increasing
significantly-
even just in the
past year alone.
Social Stigma With Using Voice Technology is
Declining Fast
18. #pubcon
“Siri, now actively used on over half a
billion devices, has developed a deep
knowledge of music and understands
your preferences and tastes” (source:
Apple)
“The Google Assistant is now available
on more than 400 million devices,
including speakers like Google Home,
Android phones and tablets, iPhones,
headphones, TVs, watches and more.”
(source: Google)
Apple
HomePod
25. #pubcon
Strive for
Early
Inclusion
by Amazon
/ Google
Learn how
to Build
Conversati
onal
Interfaces
Get Early
User
Mindshare
Personal
Assistants
Rising
FAST
Reasons to be an Early Adopter of Skills/Actions