A detailed view on how to implement it, and the issues with implementation in Wordpress

1. Rel=Author Problems!
I tried them ALL!

2. First Off... Who Am I?
 Co-author: The Art of SEO
 President: Stone Temple Consulting
25+ person SEO and PPC firm
 Trainer: Instant E-Training
 Founder: Web Site Publishing Companies
Publish web sites, grow them, then sell them
2 significant exits so far
 Twitter: @stonetemple
 Google +: +Eric Enge / +Stone Temple Consulting
@stonetemple / + Eric Enge

3. Three Link Method
Rel=“me”
(Other Profiles)
Author
Page
Rel=“me”
Google Profile
Individual Rel=“author”
Post
@stonetemple / + Eric Enge

4. Two Link Method
Google Profile
Contributor To Link
Site Home Page
?rel=“author”
at end of URL Individual Post
@stonetemple / + Eric Enge

5. Google Profile Setup
Use with 3
Link Method
Use with 2
Link Method
@stonetemple / + Eric Enge

6. EMail Method
Google Profile
Contributor To Link
Site Home Page
Individual Profile verified
Post Email address in the
Post attribution
@stonetemple / + Eric Enge

7. Rel=Author Payoff
@stonetemple / + Eric Enge

8. Show Your Image Once Per Page

9. Payoff Part II
Basic rel=
Author
Result

10. Stayed Here for 2+ Minutes

11. Payoff Part II Conclusion
Credit to
AJ Kohn
And Matt
McGee
Several new
articles by
me now
shown

12. Google Looking at Other Signals
• Finding author names on the page, even
without rel author tag
– Finding “by <author name>” on web pages
• Ignore a few articles in the SERPs by an
author?
– There pictures will start to disappear
• Much more on this topic here:
– http://www.blindfiveyearold.com/reading-may-
influence-authorrank

13. Rich Snippets Testing Tool
@stonetemple / + Eric Enge

14. Preview Results – 3 Link Method
@stonetemple / + Eric Enge

15. Preview Results – 2 Link Method
@stonetemple / + Eric Enge

16. Author Page: Two Different rel=“me” Tags!
@stonetemple / + Eric Enge

17. Post Page: Conflicting Author Tags
@stonetemple / + Eric Enge

18. Wordpress Anyone?
@stonetemple / + Eric Enge

19. The Main Issue
Wordpress default is to strip out rel=author tags
@stonetemple / + Eric Enge

20. Google Recommended Plugin
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21. However, Author Can Put ANY HTML in their
Bio With This Plugin

22. Using the Title Attribute Tag
1
2

23. This adds a
Rel=“author”
Tag to your menu item
Thanks to Kathy Brown of Stone Temple for this one!

24. How to Do it Manually
@stonetemple / + Eric Enge

25. Fill in the Biographical Info
About Yourself
Biographical Info: Eric is a wonderful author who knows
everything about everything. You
should read all his stuff!
<a href="https://plus.google.com
/123456789012345678901?
rel=author">Google+</a>
(Plug in your Google ID above)
@stonetemple / + Eric Enge

26. Genesis Theme Hooks
@stonetemple / + Eric Enge

27. PHP Code to Go Into a Head Section Hook
If Author page
<?php
Rel=“me” to
if(is_author(insert-author-name)) { ?> profile
<a rel="me"
href="https://plus.google.com/123456789012345678901/">Goo
gle+</a>
<?php }
else { ?> <a rel="author"
href="http://www.stonetemple.com/author/famintath/"></a>
<?php }
Otherwise, Rel=“Author”
?>
To author page
@stonetemple / + Eric Enge

28. Or edit the Wordpress Source

29. I Tried to Make this Author Page
@stonetemple / + Eric Enge

30. But Google Wanted it to be This One
(the Wordpress Author Login Page)
@stonetemple / + Eric Enge

31. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+ Eric Enge
(508) 485-7751
www.stonetemple.com
@stonetemple / + Eric Enge