A look at pagination problems and solutions. I did this presentation at SES Chicago 2011.

1. Pagination @stonetemple

3. E-Commerce Catalog @stonetemple

4. Accessing the Products @stonetemple

5. Article Pagination @stonetemple

6. Into Multiple Pages @stonetemple

7. A Lot of People Do Not Like It @stonetemple

8. But Sometimes Articles Are Really Long @stonetemple

9. Faceted Navigation Example @stonetemple

12. Calculating Pagination Costs @stonetemple

13. Wasted Crawl Budget @stonetemple

14. Wasted Link Juice @stonetemple

15. Faceted Navigation Costs @stonetemple

16. Wasted Crawl Budget @stonetemple

17. Waste of Link Juice @stonetemple

18. Why is the Link Juice Wasted? @stonetemple

19. Paginated pages often seen as poor quality No Unique Value Add to this Page @stonetemple

20. Deep Site Architectures Problematic 1 2 3 4 Is something 4 clicks from the home page important? @stonetemple

21. Flat Site Architectures Better … 1 2 @stonetemple

22. Enter: The Bear Google Released Panda on February 23, 2011 User Engagement Is a Ranking Factor @stonetemple

23. Search Results Interaction @stonetemple

24. Intitle:“Women’s shoes" 42,000,000 Results! @stonetemple

25. Traditional Solutions @stonetemple

26. Reduce level of pagination Put more content on each page e.g. 50 products per page instead of 20 @stonetemple

27. Less Waste of Crawl Budget Down from 1250 @stonetemple

28. Less Waste of Link Juice Down from 20% @stonetemple

29. NoIndex 1 2 3 4 5 NoIndex @stonetemple

32. Rel= Canonical 1 2 3 4 5 @stonetemple

35. View All Pages Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple

36. Looks Something Like This to Users View All @stonetemple

37. View All With Rel=canonical Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple

39. Enter Rel=Next, Rel=Prev @stonetemple

40. Rel=Next, Prev for an Article Rel=next Rel=next Rel=prev Rel=prev @stonetemple

41. Rel=Next, Rel=Prev for Products Rel=next Rel=prev @stonetemple