16. • What do you want your residents and prospects
to connect with you or your company?
• Why should someone pay attention to your
content?
• What‟s in it for them? What will they get out of it?
• How will you consistently add clarity to the
problems or issues they have?
17. • Strive to find unique sources that are not shared
by others in your market
• Wrap the source in value by adding commentary
or context
• Think about adding in some evergreen content
18.
19. • Adding commentary or context is what creates
the value
• Ask yourself how this item helps your residents
and prospects accomplish their goals quicker
and easier, or how it gives them the solution to
their pains
• It can be branded to your company
20. • Share your curated content on your social
platforms and your own websites or blogs
• You benefit from the traffic
• You benefit from the authority
• You benefit from the SEO
21. • Aggregate and share your curation
• Share to the following locations:
– Email lists
– Mobile alerts
– Other hub sites
(Tumblr, Foodspotting, HomeTalk, etc.)
22.
23. • No Touristy Tips – What really flies is local insight
and inside tips
• Associate Photos – Everything goes better with a
picture
• Use Lists – Curate groups of tips into lists and make
sure your tips are included
• Look for Lines – Venues with long wait lines
(airports, popular restaurants, travel hubs) have a
higher usage of tips
• Run a Promotion – Run a “Swarm Badge” promotion
at a resident event (get 51 people to check in
simultaneously)
33. • ‘Coolest Space in Your Place’
Facebook Photo Contest led to
Pinterest success
– Runner-ups guest blogged
– Farmhouse table pinned to Pinterest
• Blog Results:
• Blog traffic increased 4x in Sept
„11
• 255,000+ pageviews
• 214,000+ daily unique visitors
• 130+ comments
• Nearly 60% of blog traffic came
from post in Dec „12
34.
35.
36. • Homes.com launched the
first real estate industry
Pinterest contest in Feb
„12
• The „Pin It If You Love It‟
contest was responsible
for:
– Almost 4,000 pins and repins
– 300+ entries
– Increased Homes.com‟s
Pinterest followers by 420
– 420% increase in page
views, 782% in site searches
and 500% increase in leads
37. • ‘Spring Into The Dream’
– Partnered with top industry bloggers
– Bloggers were asked to show us what
„Spring Into The Dream‟ meant to
them
– Created a blog post and Pinterest
Board detailing the „Spring Into The
Dream‟ ideas to their readers
– Winner received $500 and an
additional $500 to award their readers
who participated
• How to Enter
– Repin min. of 2 items from the Homes.com
pinboard and min. of 2 items from
Homes.com Website/Blog
69. • In March
„12, Homes.com
launched the „Learn
Effective Strategies on
Pinterest‟ white paper for
brands looking to
participate on this social
networking site
– Downloaded more than
350 times
– Positions Homes.com as
the authority for
businesses interested in
using Pinterest for
marketing
70. • Homes.com was interviewed
by Ragan.com and
GetPinterested.com in April
‟12
• Pinterest white paper
received pick-up on:
– Social Media Examiner –
August „12 as an example
business using Pinterest
– The Huffington Post listed
Homes.com among the top 3
Pinterest accounts to follow
71. • Recognized by PRNews as a Finalist in the Social Media Icon Awards
for „Pin It If You Love It‟ and spoke at the PRNews Big Three
Conference
AVA H Street: Twitter wallTwitter wall at new H Street corridor apartment complex AVA. According to Alden Leonard, a publicist for the complex, the screen displays trending topics pulled from tweets sent within the three-mile radius surrounding the I Street NE building. "'Redskins' has recently taken up a big chunk of the screen, especially on game days," Leonard writes in an email.