With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.

1. 2015 DIGITAL
TRENDS FOR
MULTIFAMILY
CO-AUTHOR OF REAL ESTATE FOR YOUTILITY
ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA
@EricaCampbell @AptsForRent #ForRentLife

7. 9.4% 13.2%
SOCIAL MEDIA LANDSCAPE

8. used Facebook to
interact with a brand.
liked a product
on Facebook.
used Facebook to
research products
at least once a week.
wrote an online
post about a
product.
wrote a product
review online.

9. 2014
9.4% 13.2% 21.4%
2015 2020
SOURCE: DUKE UNIVERSITY CMO SURVEY
CHIEF MARKETING OFFICER’S
SPEND ON SOCIAL MEDIA

10. THE ROI OF SOCIAL MEDIA
IS THAT YOUR BUSINESS
WILL STILL EXIST
IN 5 YEARS.
“ “
- ERIK QUALMAN

11. 1. CREATING YOUTILITY
2. VISUAL MARKETING EXPLODES
3. GO MOBILE OR GO HOME
4. ADVOCACY
5. REAL-TIME MARKETING
DIGITAL TRENDS

12. 1. CREATING YOUTILITY

14. BEING A GREAT
MARKETER IS
HARDER THAN EVER
Source: Jay Baer

15. 3 REASONS WHY…
Source: Jay Baer

16. 1. CONSUMER
BEHAVIOR CHANGE
Source: Jay Baer

17. Source: Jay Baer

18. 2. REAL-TIME
REPUTATION
Source: Jay Baer

19. Source: Jay Baer

20. Source: Jay Baer

21. 74% TRUST REFERRALS FROM
FRIENDS/CO-WORKERS &
67.7% TRUST REVIEWS.
- SATISFACTS RESEARCH
“ “

23. 3. ENORMOUS
COMPETITION FOR
ATTENTION
Source: Jay Baer

30. YOU ARE COMPETING
AGAINST THE PEOPLE
WE ACTUALLY LOVE
Source: Jay Baer

31. WHAT SHOULD YOU
DO NOW?
Source: Jay Baer

32. STOP TRYING TO BE
AMAZING, AND START
BEING USEFUL
Source: Jay Baer

36. $150,000 IN NEW LEASES

37. THE DIFFERENCE BETWEEN
HELP AND HYPE IS JUST
TWO LETTERS, BUT THEY
MAKE ALL THE
DIFFERENCE.”
~ @jaybaer
“

38. @j
YOUTILITY

39. YOUTILITY
SO USEFUL, PEOPLE
WOULD PAY
“
”
IS MARKETING
YOU FOR IT.

40. CREATE YOUTILITY THROUGHOUT
THE FUNNEL
Source: Jay Baer
— @JAYBAER

41. CREATE CONTENT
THAT PEOPLE WILL HAVE AN
INCENTIVE TO SHARE.

42. #1 REAL ESTATE
BOOK ON AMAZON
ONLY $2.99

43. 2. VISUAL MARKETING EXPLODES

44. — @garyvee

49. Not just for selfies & recipes!

50. WHY IS VISUAL
CONTENT IMPORTANT?

51. 90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco

52. 40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco

53. POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS

54. VISUAL CONTENT IS
SOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND
EASILY PALATABLE.
Source: Wishpond.com

55. VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.

58. 10 PINTEREST CONTENT IDEAS
1. Meet The Team
2. Floor Plans
3. Resident Events
4. Customer Reviews
5. Lifestyle Content
6. Local
7. Staging Models
8. Videos
9. Expert Advice
10. Marketing Ideas

59. LOCATION LINK & GET SITE VERIFIED
TWITTER URL
SEO-RICH DESCRIPTION

60. PHOTO/TEXT
ATTRIBUTION
CATCHY TITLE
SEO-RICH DESCRIPTION
URL

61. GET VERIFIED ON PINTEREST

62. Track how many people are Pinning from your
website, seeing your Pins, and clicking your content.
PINTEREST ANALYTICS

63. Place Pin: Include a map, address
and phone number.
PINTEREST RICH PINS

64. PINTEREST BUY IT BUTTON

67. 10 INSTAGRAM CONTENT IDEAS
1. Amenities
2. Specials
3. Resident Events
4. Lifestyle
5. Happy Residents
6. Company Culture
7. Behind The Scenes
8. Local
9. Sneak Peeks
10. Meet The Team

69. INSTAGRAM ADS

70. INFLUENCERS

71. INFLUENCERS

72. INSTAGRAM CONTEST

73. MICRO VIDEO

74. VINE & HYPERLAPSE
Source: Raj Qsar

75. GOPRO & FACETIME TOURS

76. OREO WEB SERIES

79. LIVE STREAMING VIDEO

80. LIVE STREAMING VIDEO

81. CANVA

82. FREE & LOW COST
EDITING &
DESIGN TOOLS PHONTO
RHONNA DESIGNS
PIC FRAME
FLIPAGRAMPICMONKEY
INFOGR.AMCANVA
PICTOCHART

83. 3. GO MOBILE OR GO HOME

86. WEB CONTENT SHARED ON
SOCIAL SHOULD BE MOBILE
FRIENDLY

87. IN-APP SEARCH

88. IN-APP SEARCH

89. UN-BUNDLING APPS

90. UN-BUNDLING APPS

91. SOCIALIZING WEARABLE TECH

92. 4. ADVOCACY

93. WHAT IS ONE OF THE
BIGGEST CHALLENGES
WE HAVE TODAY?
?
?
?
? ?
?
? ?? ?
?
?

94. CONTENT

95. CONTENT
IS KING

96. CONTESTS

97. CONTESTS IS
KING

98. WHY SHOULD ANYONE
CARE ABOUT
CONTESTS?
?
?
?
? ?
?
? ?
? ?
?
?

99. CONTESTS CONTENT=

100. EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”

101. The Power of Pinterest
2,189
PHOTOS
}
RUN A CONTEST
Crowdsource content
from employees
and residents.

102. DESUMMER
FUN

103. CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING

104. CROWDSOURCED ADS

105. #ForRentLife

107. 5. REAL-TIME MARKETING

108. RIDE THE TRENDS

109. RIDE THE TRENDS

110. ALIGN WITH A TV EVENT

112. ALIGN WITH A TV EVENT

113. ALIGN WITH A TV EVENT

114. ALIGN WITH A TV EVENT -
Walking Dead
Source: Adobe SiteCatalyst

115. ALIGN WITH A MOVIE -
Jurassic World
Source: Adobe SiteCatalyst

116. MAKE IT PERSONAL

117. HAVE FUN - BE WITTY,
NOT AWKWARD

118. INSTAGRAM TAKEOVERS

119. HOST AN INSTAMEET EVENT

120. TAKEAWAYS

121. TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals, micro-videos
and collecting stories.
The shift to mobile has already happened. It’s time to embrace
that shift.
The only constant is change.
1.
2.
3.
4.
5.

122. CO-AUTHOR OF REAL ESTATE FOR YOUTILITY
ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA
@EricaCampbell @AptsForRent