1. Social Media Strategies, Tools & Applications
Date: 22 Jan 2014, (Wednesday)
Time: 9:30am – 5:30pm
Venue: The Hong Kong Polytechnic University
The proliferation of social media, a kind of user-generated content, has been phenomenal in the past few
years, partly attributed to the user adoption of social software or Web 2.0. The volume of social media has
now surpassed the volume of corporate and official government data on the Internet. While there remains
many challenges in the authenticity and trustworthiness of social media, numerous organisations are
leveraging on social media for enhanced communications, collaborations, customer service, marketing,
expertise location, as well as mining social media data to source ideas, detect for emerging business
opportunities and identify signs of pending danger. Marketers, recruiters and educationalists, in particular,
are among the forefront groups of people exploring and trying to leverage on social media.
This workshop will comprehensively outline the emergence and evolution of social media, the formulation
of a social media strategy, development of social media guidelines, tools for analysing, interpreting and
presenting social media trends. First launched in 2012 and had been delivered 6 times so far, this
forthcoming workshop in 2014 has updated and expanded content especially in the areas of case studies,
tools classification, local and international trends. Applications include how to apply social media for,
among others, branding, customer service, marketing, open innovation, and personal lifelong learning.
Participants will also work to develop a customised social media strategy for their own organisation.
Pitfalls, hoaxes, and lessons learnt from social media campaigns will also be discussed. Also included is
the KMIRC’s own experiments in the use of social media for raising awareness, promotion and learning
purposes.
This workshop will cover:
 Social software, Web 2.0, Cloud Computing
 Social Media adoption in HK and worldwide
 Formulation of Social Media Strategy (SMS)
 How to measure the impact and ROI of a SMS
 Marketing, Innovation, and Learning applications
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Corporate Communications
Knowledge Management
Human Resources
Public Relations
Customer Service
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Resources required
Social Media guidelines & policies
Social Media hoaxes & blunders
Taxonomy of Social Media tools
Case Studies (local & international)
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Learning and Development
Marketing
Research and Development
Library and Information Services
Recruitment

2. Biography of the Facilitator
Prof. Eric Tsui,
Professor & Associate Director ,
Knowledge Management and Innovation Research Centre,
The Hong Kong Polytechnic University
Facebook profile
https://www.facebook.com/eric.tsui.58
LinkedIn profile (Top 1% of most viewed profiles in 2012)
http://hk.linkedin.com/in/ericyhtsui
Academia.edu profile
http://polyu.academia.edu/EricTsui
Eric Tsui was Chief Research Officer, Asia Pacific and Innovation Manager at Computer Sciences
Corporation (CSC) between 2000 and 2005 and currently a Professor at The Hong Kong Polytechnic
University. Professor Tsui is a member of the President’s Advisory Committee on Communications and
Public Affairs, a member of the CIGREF Foundation (France) specialising on Web 2.0, a member of the
AIIM (USA) advisory board on Enterprise 2.0, a research advisor to the Artificial Intelligence Cluster at
MIMOS Berhad (Malaysia), an honorary advisor in Knowledge Management for the HK Police College, a
member of a Steering Committee on E-Learning in the Hong Kong Society for Rehabilitation, and a
member of the Technology Assessment Sub-Committee in the Hospital Authority. In the past 8 years, he
has custom designed and delivered numerous workshops on KM technologies, enterprise portals,
collaboration tools, Web/Enterprise 2.0, Cloud Computing, Business Process Management and Personal
KM. A member of the Australian and Hong Kong Computer Societies, he has B.Sc. (Hons.), PhD and
MBA qualifications. He leads E-Learning efforts and is also the recipient of several learning and teaching
innovation awards at PolyU.
*Registration fee covers handout, refreshments and lunch
**Medium of instruction: English
Regular Fee: HK$1,400 KMIRC member: HK$1,120
Please register on KMIRC website http://kmirc.ise.polyu.edu.hk/events.htm and send a crossed
cheque made payable to “The Hong Kong Polytechnic University” in HK dollar to:
Miss Autumn Lin
Knowledge Management and Innovation Research Centre,
Department of Industrial and Systems Engineering
The Hong Kong Polytechnic University, Hung Hom, Kowloon
Enquiry:
Miss Autumn Lin, Tel: 34003158 Email: qiu.lin@polyu.edu.hk