Esteban Ribero

83 Followers

9 SlideShares 83 Followers 73 Folgens

9 SlideShares 83 Followers 73 Folgens

Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams. Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing. I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.

marketing mix modeling semantic network cultural event marketing account planning advertising neuromarketing

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Aktuellste Beliebteste SlideShares

Conjoint analysis with mcmc

Vor 3 Jahren • 37 Aufrufe

Binary search query classifier

Vor 3 Jahren • 30 Aufrufe

Campaign response modeling

Vor 3 Jahren • 110 Aufrufe

Consumer Segmentation with Bayesian Statistics

Vor 3 Jahren • 75 Aufrufe

Modeling Sexual Selection with Agent-Based Models

Vor 4 Jahren • 74 Aufrufe

Brand Communications Modeling: Developing and Using Econometric Models in Advertising. An Example of a Full Modeling Process.

Vor 11 Jahren • 2015 Aufrufe

ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Marketing

Vor 11 Jahren • 370 Aufrufe