As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution provides the ultimate guide to the hoteliers with upcoming trends.

1. Hotel Online Distribution 2014
The Ultimate Guide

2. 2013 witnessed the dominance of
OTAs, Social media and the assurgent Meta-search.
Will 2014 will be a similar mixed bag?
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3. Here is what we think you should consider before you overhaul your hotel’s
Online Distribution Strategy
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4. 7%
bookings generated
from mobile and tablet devices
MOBILE
The Action Is Here
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20%
hike expected in mobile bookings

5. Mobile enabled websites and
applications to gain popularity among
hoteliers.
Invest in a mobile app or site
Quick Tip
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6. 12% rise in OTA bookings in
North America Q3 2013
13% bookings generated
OTA – Ever Emergent
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by OTAs

7. OTAs
Include
in your distribution mix
to keep the balance
Quick Tip
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8. 13% Increase in traffic to meta search sites in 2013
60% Travelers who frequent comparison shop
Meta Search- ‘Hybrid’ Digital Marketing
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9. Google Hotel Finder, TripConnect and Trivago
are becoming driving force in online hotel
distribution
Meta search
Utilize
marketing to
shift share from the OTAs to the direct bookings
Quick Tip
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10. 21%
travelers used Facebook to search
for hotel information at least once
SOCIAL MEDIA
14%
It’s here to stay!
used Facebook to book a hotel
room
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11. Design a social media campaign to promote
special packages, festivals and loyalty benefits.
Social Channels
Use
like
Facebook, Twitter to highlight key messages
important to your hotel.
Quick Tip
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Engage with guests to create social
ambassadors.

12. 81%
Travelers find
user reviews
important
60%
Travelers
frequent
comparison
shop
Travel Reviews- Electronic Word of Mouth
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13. Monitor reviews across travel sites like
TripAdvisor, Yelp, Booking.com, Expedia
Invest in an online reputation software for easy
monitoring and directly responding to your
guests.
Quick Tip
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14. Thank
You
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
Visit us at www.erevmax.com
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